ENHANCING URBAN TOURISM: A GAMIFIED DESIGN FOR SUSTAINABLE USER ENGAGEMENT
Abstract
Urban tourism faces significant challenges, including overcrowding and environmental degradation, necessitating innovative approaches to enhance visitor experiences and promote sustainable practices. This research aims to investigate how gamification can enhance urban tourism by encouraging the exploration of lesser-known areas and local businesses, thereby promoting sustainable user engagement. The problem of low engagement with local attractions and businesses is considered by developing a gamified tourism application that incorporates game elements such as challenges, rewards, and interactive storytelling. The application employs the System Development Life Cycle methodology, which includes stages of planning, analysis, design, implementation, and testing to ensure a user-centered approach. Through user feedback and usability testing, the research findings reveal that these gamification strategies significantly enhance user satisfaction and promote responsible tourism behaviors. The application not only enriches the immediate travel experience but also encourages ongoing interaction with the destination, extending engagement beyond the visit. This research contributes to the information systems field by demonstrating how gamified solutions can effectively address contemporary urban tourism challenges, ultimately supporting sustainable practices and strengthening community ties.
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