SOCIAL ENTREPRENEURSHIP IN THE IMPLEMENTATION OF SOCIAL DEVELOPMENT

Abstract

The diversity of social welfare problems has placed social development to be part of the solution. The mismatch of the ability of workforce with employers is a critical issue in increasing the number of unemployed, the continuing increase in the number of unemployed makes the problem of social welfare increasingly complex. The emergence of various kinds of social entrepreneurship with various kinds of focus on social problems being handled makes the term Social Entrepreneurship seem familiar to the public. Combining the types of non-profit and profit activities associated with social mission requires an entrepreneurial spirit in every move. This research seeks to obtain a description and analysis results from the process of developing social entrepreneurship by analysing strategies and activities in social development efforts through increasing human capacity and the impact caused by companies using qualitative methods. Data obtained by purposive sampling through informants consisting of company management teams and training participants through a process of observation and in-depth interviews. The trainees are those who follow the manufacturing industry training program in the fields of welding and machining. The results showed that the company has transformed into social entrepreneurship. Sensitivity to the high unemployment rate of working age in the area of the company is located, encouraging companies to change the profit-oriented paradigm to be goal-oriented. This fundamental value shift becomes an interesting thing from this study, the transformation of a company then finally presents a sustainable positive impact on the surrounding environment.

Keywords: human investment, social development, social entrepreneurship, social welfare.