Integrated MarketingCommunication(IMC)ofPalmOilProduct inTheProvinceofBengkulu

Abstract

SumateraIslandcontributesalmost30% from itsproduct to the national developmentor it wasaround23,77% in2012.Thecontribution ismostlyfrom thecommodityofpalmoil,rubber, sugar,other mineralorcoalmining(dprd-lampungprov.go.id,2013).However, this contribution is not well integrated yet in order marketing mattersespecially forpalm oil product. It canbesaid that there isno integratedmarketingcommunication inorder toThis research is importantdue toexplore the integratedmarketing communication of palm oil to facilitate the acceleration of nationaldevelopment where therewill beaconnectivitybetween the stakeholders. Anotheraimofthisresearchisto increasethefarmers’incomebyhavingagoodnetworkwiththe palmoilcompanyand the localgovernment.

Keywords:IntegratedMarketingCommunication(IMC), palmoil, media, market