FACTORS AFFECTING THE DECISION OF STUDENTS CHOOSE TOSTUDY PROGRAM MANAGEMENTATFACULTY OF ECONOMICS AND BUSINESSUNIVERSITY OF MUHAMMADIYAH JAKARTA

Abstract

This study Examined Several factors that students choose courses Affect Decision Management. Individualreviews Reviews These factors are the internal factors, external environmental factors, and communicationstrategies. Samples were students of class 2013-2015 Management at the Faculty of Economics and Business,University of Muhammadiyah Jakarta. The sample was selected by simple random sampling method makingslovin formula Tus Obtained 92 samples. Data Obtainedby distributing 92 questionnaires Directly to therespondent. Validity and Reliability Test is used to test the quality of the data. Classical Assumption Test is usedto test the bias of the data storage. Multiple Linear Regression Analysis Test, Test The coefficient ofdetermination (R2), the test Significant test Significant Individual Simultaneous and used to test the hypothesis.Based on this study, it can be proven that the individual internal factors and external environmental factorsindividually proved positive and significant influence on decision making. While individual communicationstrategy proved to be positively and Significantly to the decision-making, Factor individual internal, externalenvironmental factors, and communication strategies simultaneously Significantly influence decision making.

Keywords:individual internal factors, external environmental factors, communication strategy, and decision-making.