THE ANALYSIS FACTORS TO DETERMINE OF MODERN STORES LOCATION IN PEKANBARU CITY

Abstract

The development of modern stores in Indonesia influenced the development of modern stores in many cities. Pekanbaru become an attractive destination for retail businesses. It had the potential to grow in terms of trade. This indication is shown by the proliferation of modern shops in several locations in Pekanbaru. There are many factors that affect the modern shops owner to determining location of the modern shops. These factors related to accessibility, population, land prices, building rental rates, competition, physical condition of the land, infrastructure and the provision of space.This study used a deductive approach with quantitative analysis techniques. At first, the theory of the modern store locations are collected and carried stabilization theory, by distributing questionnaires to the respondents. Then, the results of questionnaires processed by factor analysis using the program PASW (Predictive Analysis Software) Statistics 18.The results of data processing by factor analysis showed that the initial factor of 8 or 20 observed variables, reduces to 4 new factors with 18 variables that factor into the spread. The new factor composed of factor 1 (number and density of the population), factor 2 (availability of pedestrian path/pedestrian), factor 3 (soil type), and factor 4 (communication network availability). In addition, the identified main factors , namely : factor 1 (number and density of the population).