THE CONNECTION BETWEEN LAND USE CHANGE PROCESS AND STREET VENDOR PREFERENCES WHILE CHOOSING A TRADE LOCATION: A CASE STUDY AT PEKANBARU CITY, INDONESIA

Abstract

The City is a development center especially for formal sectors, so that it will be as a prospective location for much people. The population rate of Pekanbaru city rise highly 4,47%  in 2010 to 2011, and have been effecting the labor market. However, the limitation of employment have push citizens to come and working at informal sector as street vendors. The purpose of this study are to analysis the influence factors in choosing a trade locations by street vendors, and the relationship with land use change process in Pekanbaru city since 1984 - 2014. Based on the result, there are a relationship between the characteristics of street vendors with the selection of trade locations in 3 location such as: Sudirman street, WR Soepratman and HR Soebrantas street. From the analysis using cross tabulation and chi-square test, HR Soebrantas street has a strong relationship between street vendors characteristic with trade location. Type of goods or commodity has a strong relationship with the distance of activities center in HR Soebrantas street with rate 0,556 (coefficient contingency). Others variables that have a relationship are type of commodity with the residencies of the street vendors; number of asset with proximity of trade and site location.As conclusion, a settlement area with variety in land use function will get attention from the street vendors. The dominant factor while they choose a trade location that the location should be close to an activity center area, close to their house, and the trade location must be strategic or achieve an others advantage. Three factors are being a preference for street vendors while choosing a location.