WOMEN’S BODY COMMODIFICATIONS; POLITIC, POWER AND ISLAMIC RELIGIUS VALUES IN IMPORTED SERIES DRAMA (Semiotic Analysis King Sulomon Series Drama/ Abad Kejayaan and Jodha Akbar on ANTV)

Abstract

The rise of foreign series dramas (Turkey and India) on ANTV and the ratings were high enough to be a barometer that the market of series drama is still significant in this country. Industrialization media and modification could be the reason for the explosion of public interest. The problem appeared when the obscuration of religious values came into economic interest, and the impact of religious symbols used in the setting of the drama, they even mentioned the body of women who deliberately exploited in the form of movement, clothing, torture and sexual violence as well as psychological, all of this gives a chance in bandage of royal story full of political intrigue and love in a package that is a modification for viewers everyday. This study uses a constructivist paradigm with a qualitative descriptive approach and using a multi-level analysis. The technical analysis of media that will be used is semiotic analysis and hermeneutics. The object of this study are both series drama titled Jodha Akbar and King Solomon (Magnificent Century) on ANTV (total 59 scenes) by using purposive sampling as well as in-depth interviews with experts, educators and viewers of the drama. The research objective to:(a) understand the processes and patterns of message pacakaging that have constructed with symbols and signs in the scene of series drama by ANTV which contain the values of Islam, (b) determine the internal and external factors that affect the patterns of series drama packaging with the symbol of Islam and women’s body commodification (c) know the system of signs and attributes that used in the scene, (d) determine who benefited and who is harmed as a result of the patterns of packaging, (e) finding a model of imported Islamic series drama packaging that contains violence, pyshical, psychological and exploitation of women’s body.The benefits of this research are giving out an advice to the media about the importance of promoting public responsibility and the need of formulation or blueprint that contains the regulation of congruence on market regulation. Owner and media workers should unite between commercialism and idealism to develop the wisdom of the noble values on society. The result of this study is a model of imported Islamic series drama packaging that contains violence against women's bodies and the values of Islam.