ETHNIC IDENTITY IN TELEVISION COMMERCIAL A STUDY SEMIOTIK

Abstract

Advertising be a pleasant information communication non personal because the target was a group of people not inddividu .Besides as information media , advertising also as ( 1 a persuasion to change the perceptions and attitudes of people to products or services offered , ( 2 ) a reminder and as confidence to consumers to make the decisions wise .This approach adalaah research descriptive with the methods penelitia qualitative to describe interpretation people about ads telrevise that uses identis ethnic in indonesia .Ethnic identity is realised through atribut-atribut traditional culture .Attributes the cultural is system sign in a message interpreted by the .Semiotic is study about system of signs and its so that this research based on the skeleton thought semiotik .