Zulkarnain, Iskandar, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Jakarta, Indonesia, Indonesia
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Vol 1, No 1 (2016): IMC 2016 Proceedings - Articles
THE INFLUENCE OF WORD OF MOUTH COMMUNICATION ANDQUALITY OF SERVICE TO THE BRAND IMAGE AND ITS IMPLICATIONS ON CUSTOMER VALUE IN UMJ FEB STUDENTS.
Abstract PDF