BASKARA : Journal of Business and Entrepreneurship

Determination of the Decision to Use Maybank Securities SOTS on UIN Sumatera Utara Students with the UTAUT Approach

2025-03-05T01:27:39+00:00

This study aims to analyse the factors influencing the decision of UIN Sumatera Utara students to use the Sharia Online Trading System (SOTS) of Maybank Securities using the Unified Theory of Acceptance and Use of Technology (UTAUT) approach. This model includes variables such as performance expectancy, effort expectancy, social influence, facilitating conditions, and an additional variable of Islamic financial literacy as a factor that may influence usage decisions. The research employs a quantitative approach with an associative research design. Primary data was collected through surveys distributed to UIN Sumatera Utara students who are clients of Maybank Securities. The research sample was determined using the Slovin formula, resulting in 89 respondents. Data analysis was conducted using validity and reliability tests, classical assumption tests, and multiple linear regression analysis with the assistance of SPSS software. The results indicate that performance expectancy, social influence, and Islamic financial literacy significantly affect the decision to use SOTS Maybank Securities. Conversely, effort expectancy and facilitating conditions do not have a significant influence. Simultaneously, the variables in the UTAUT model contribute 70.1% to the decision to use SOTS, while other factors beyond this research model influence the remaining 29.9%. These findings suggest that improving Islamic financial literacy and encouragement from the social environment can enhance students' interest in using digital-based Sharia investment services

Increasing the Competitiveness of Sweet Nutmeg and Papaya Products Owned by MSMEs in Cibeber Village, West Java Province, Indonesia

2025-03-17T13:01:37+00:00

This study aims to analyze strategies that can be applied to MSMEs producing candied nutmeg and papaya products in Cibeber Village to enhance their market competitiveness. A qualitative research method using in-depth interviews was conducted with 5 MSME actors and 5 regular consumers. The data collected was analyzed using SWOT analysis, with the Internal Factor Analysis Summary (IFAS) component to assess internal strengths and weaknesses, and the External Factor Analysis Summary (EFAS) to identify external opportunities and threats. The findings indicate that the most appropriate strategy is the ST (Strengths-Threats) strategy, which leverages internal strengths to address external threats such as intense competition and raw material price pressures. The novelty of this research lies in identifying the potential for MSMEs producing candied nutmeg and papaya to grow through improved packaging, product diversification, digital marketing, and more efficient supply chain management. The study recommends that MSMEs focus on utilizing technology for digital marketing, improving product quality, and expanding their market reach to mitigate external threats. Overall, this research offers new insights into marketing and product management strategies for local MSME development.

The Role of Education in Tourism Development: Focus on Attractions, Amenities, and Accessibility

2025-03-28T12:32:32+00:00

This study aims to develop a theoretical proposition concerning the role of education in tourism development based on the core components of attractions, amenities, and accessibility (commonly referred to as the 3A framework). The background of this research lies in the limited integration of educational strategies in shaping sustainable and competitive tourism sectors. Education is identified as a key factor in enhancing human resource capabilities, facility management, and accessibility planning—primarily through vocational training, curriculum development, and knowledge-based policy-making. The study employs a qualitative method using literature review and bibliometric analysis with the aid of Vosviewer software. The research offers a theoretical and historical analysis of how education supports tourism development by improving the quality and sustainability of attractions, enhancing the management and service standards of amenities, and increasing accessibility through inclusive policy frameworks and data-driven infrastructure planning. The findings suggest that the effectiveness of the 3A components is significantly influenced by the educational capacity and competencies of tourism stakeholders. This paper provides a conceptual foundation for future studies and recommends further empirical investigation using exploratory or confirmatory factor analysis. Future researchers are encouraged to examine the causal relationships between educational strategies and the enhancement of tourism infrastructure and services using quantitative and multilevel analytical methods.

Investigating the Dynamic of Halal Food Certification Adoption: Necessity or Opportunity?

2025-03-16T23:04:00+00:00

The largest Muslim population globally, Indonesia has emerged as a prospective area for the growth of the halal food industry. Obtaining halal food certification not only assures adherence to sharia law for Muslim consumers but also enhances the competitiveness of the producers. Despite suggesting various benefits, in Indonesia, the adoption rate of halal food certification remains quiet low, approximately ten percent. Moreover, the literature also discusses little how food manufacturers adopt halal certification. This study aims to investigate the dynamics of the adoption process of halal food certification. To achieve this objective, the exploratory research relies on a questionnaire based method designed within a posituve approach. Initially, the researchers conducted a questionaire to ninety-eight Yogyakarta-based SMEs to identify their entrepreneurial orientation and intention to adopt halal food certification, then it continued with in-depth interviews with eight informants to explore the motives and patterns of the adoption of halal certification. The findings reveal that the motivations related to entrepreneurship align with the method of halal certification adoption. Additionally, the choice to adopt halal certification was primarily driven by a necessity to adhere to regulations mandating halal certification. The study also highlights that SMEs’ assumptions concerning readiness for administrative, financial support, and limited information access are significant factors influencing their decision to adopt halal certification.

The Effect of Price and Product Quality toward Brand Switching through Consumer Satisfaction (Study on Local Skincare Product Users Who Switched to Korean Skincare Products)

2025-03-26T12:33:11+00:00

This study aims to analyze the effect of price and product quality on brand switching decisions, with customer satisfaction as an intervening variable among users of local skincare who switch to Korean skincare. This research employs a quantitative approach, with data collected through questionnaires. The sampling technique used is purposive sampling, with 205 respondents. The sample criteria include Generation Z residing in Surabaya, aged 13 years, and having experience using local and Korean skincare products at least once. Data analysis in this study was conducted using SmartPLS 4.0. The findings indicate that price and product quality significantly influence customer satisfaction. Additionally, customer satisfaction has a significant effect on brand-switching decisions. However, the results reveal that price does not directly influence brand-switching decisions, whereas product quality significantly impacts consumers' decisions to switch brands. Furthermore, customer satisfaction is a mediating variable in the relationship between price and product quality with brand switching decisions. These findings suggest that while product price shapes customer satisfaction, product quality has a greater influence on consumers' decisions to switch brands.

The Influence of Marketing on Instagram and Ewom Social Media on Purchase Decisions is Mediated by Brand Trust at Fore Coffee Ngagel Surabaya

2025-03-26T20:55:33+00:00

This study aims to analyze the impact of marketing through social media, Instagram, and Electronic Word of Mouth (EWOM) on purchasing decisions, considering the mediating roles of Brand image and Brand trust at the Fore Coffee branch in Ngagel, Surabaya. The method used in this research is quantitative with a survey approach, where the questionnaire is the primary data collection tool. The obtained data were analyzed using the Structural Equation Model (SEM) with the assistance of WarpPLS 7.0 software. The results indicate that Instagram and EWOM positively and significantly influence purchasing decisions directly and indirectly through Brand image and Brand trust. Instagram contributes 27.6% to purchasing decisions, while EWOM contributes 14.8%. Additionally, Brand image and Brand trust act as mediators in the influence of Instagram and EWOM on purchasing decisions, with contributions of 22% and 23.1%, respectively. This research provides practical implications for Fore Coffee in optimizing marketing strategies through Instagram and enhancing service quality to maintain customer satisfaction.

Enhancing MSME Competitiveness in Brunei through Halal Certification: Challenges and Training Opportunities

2025-03-13T14:45:10+00:00

The International Community Service held in Brunei Darussalam occurred at the Embassy of the Republic of Indonesia in Bandar Seri Begawan, targeting Indonesian micro, small, and medium enterprise (MSME) entrepreneurs residing there. This event was organized in collaboration with the Association of Indonesian Accounting Lecturers (ADAI), the Indonesian Community Association, and the Indonesian Muslim Entrepreneurs Association. The main objective was to unify perspectives on addressing pressing halal issues and enhancing MSME competitiveness through halal certification. Featuring knowledge-sharing sessions themed "Strategies for Enhancing MSME Competitiveness through Halal Certification: Challenges and Opportunities," the event occurred on September 18, 2024, and attracted 150 participants from 40 universities across Indonesia, both online and in person. The implementation method employed a Focus Group Discussion (FGD) approach and in-depth interviews, including training on strategies to improve MSME competitiveness through halal certification, obtaining halal certification, and identifying challenges and opportunities. Activities included preparing the team, introducing topics, summarizing discussions, analyzing data, and assessing the feasibility of qualifying MSMEs. The FGD and training materials cover the halal certification process, benefits, compliance with Islamic law, and strategies to improve MSME competitiveness at the international level and understand the differences in halal certification and product labelling between Indonesia and Brunei.

Innovation as A Driver of SMEs Sustainability: A Systematic Review of the Literature

2025-05-08T10:51:56+00:00

One interesting area of research is innovation for the sustainability of Small and Medium Enterprises (SMEs), which has increasingly attracted economists' attention in recent years. This paper is a literature review of several articles on the application of innovation to encourage SME sustainability. This paper aims to ensure that technological, process, and production innovation are integrated ways to drive SME sustainability and are most widely used in the literature, especially about SME sustainability. Based on a comprehensive review of innovation variables with systematic literature review methods, the search yielded 25 articles from journal publications indexed in ScienceDirect. The results concluded that product innovation could create significant added value and open up new market opportunities while marketing innovation and business models can increase customer reach and adaptability of SMEs to a dynamic business environment. Product innovation, marketing, and business models can be applied to encourage SMEs' sustainability to encourage SMEs' sustainability. Government policy support, access to financing, and strategic partnerships are critical factors for the success of this innovation initiative, which overall improves the competitiveness and viability of SMEs.

Village Economics Acceleration: Evaluation of Business Strategy Schemes in The Retail Business

2025-04-06T12:25:22+00:00

Lamongan Regency's economic growth 2020 decreased from 5.5 percent to -2.26 percent, so the district government tried to boost the regional revenue growth rate through BUMDes (Village Owned Enterprises). The Village Community Empowerment Service (PMD) established LA Mart as a local retail business managed by BUMDes in 2018. The existence of LA Mart is a strategic step to accelerate the movement of the village economy. Among the many LA Marts that have been established since being initiated in 2018, there are only five LA Marts that have survived and exist throughout the Lamongan district today. This study aims to evaluate the current business strategy of LA Mart and provide solutions in the form of updating relevant strategies by LA Mart. Data collection methods used in this research include interviews, document analysis, and observation. The data analysis used is a qualitative descriptive analysis by evaluating and comparing the strategies used, using a business strategy approach including Business Model Canvas (BMC), Value Chain, and Porter's Five Generic Strategy at LA Mart in Lamongan. The results of this study showed that the current LA Mart business has used a combination strategy between low prices and differentiation strategies. LA Mart can indirectly increase the market share of the village economy and provide opportunities for the community and MSMEs to innovate and produce competitive products.

Analysis of the Adoption of Digital Wallet Technology in Indonesian Society

2025-03-05T20:01:25+00:00

Due to changes in consumer behavior and the development of technology, the acceptance of digital signage in Indonesian society has increased significantly in recent years. This study, focusing on variables such as self-efficacy, perceived usefulness and perceived ease of use, intention to use, substance norms, self-creation, and actual system usage, examines the factors that influence the adoption of virtual screen technology. The data were collected qualitatively through questionnaires distributed to the Indonesian mobile app users, and a semi-structured meta-analysis (SEMPLS) was used to analyze the samples. The results of this study show that consumer intentions are governed by perceived usefulness and ease of use, and religiosity is a moderating factor. Furthermore, self-efficacy, intention to use, and actual system use were not significantly influenced by anxiety.

The Relationship between Key Financial Indicators and Bank Performance: A Case Study of 10 Major Indonesian Commercial Banks

2025-02-24T22:05:45+00:00

This study focuses on 10 central Indonesian commercial banks listed on the Indonesian Stock Exchange from 2008 - 2022. Given Indonesia's significant economic growth and the crucial role of banks in its economy, we aim to explore the impact of key financial indicators - capital adequacy ratio, loan-to-deposit ratio, net interest margin, non - non-performing loan ratio, and net profit - on bank performance. By using descriptive and quantitative methods with secondary data, along with purposive sampling and panel data analysis via E- In views 10, we find novel results. Unlike previous studies, we discovered that capital adequacy and net profit profit negatively affect bank performance, while net interest margin has a positive impact. Additionally, the loan-to-deposit ratio and non-performing loan ratio show no significant effects. This challenges inconsistent findings and provides new insights for understanding bank performance in emerging economies like Indonesia, especially considering the unique economic events within the study period.