STAKEHOLDERS ORGANIZING ON TOURISM COMMUNITY EMPOWERMENT CASE STUDY: JAKARTA OLD TOWN DESTINATION MANAGEMENT ORGANIZATION, 2011-2015

Abstract

Developing Jakarta Old Town as a Tourist Destination,  need community empowerment contribution  as one of their stakeholders. Stakeholders organization known as Destination Management Organization (DMO).  DMO form a Local Working Group (LWG), which the members are form community around destination. The problems appeared in 2011 ,  because  the members of LWG Jakarta Old Town didn‟t have skills and capabilities to run DMO concept.  All members of LWG must have a sensemaking to be a tourism organization, through many workshops, tranings, disscusions and meetings, which facilitated by the goverment. The organizing process have an obstacle, because there are some differences of communication style and pattern between the LWG and the goverment. This research objectives are to go deep into process organizing of LWG Jakarta Old Town from 2011 to 2015. With  constructivism paradigm,  modification of Schein‟s Model of Culture organization dan Karl Weick‟s Theory of Organizing. Qualitative research method, with single intrinsic case study, and multi level analysis. The reserch find, LWG Jakarta Old Town have develop from a non competence organization to a competence tourism organization, and contribute on community empowerment for the destination. LWG as a formal organization, behave like a non formal organization. Organizing process through formal and informal communication between LWG members, and between  LWG and the goverment. With Schein -Weick Model, organizing of LWG have succed,  and continue to make the LWG Jakarta Old Town at 2015 ready to contribute as one of the stakeholders  who manage the DMO Jakarta Old Town.
 
Keywords: Organizing,  Sensemaking, Schein-Weick Model, Tourism Destination, Management Organization