CULTIVATION EFFECT OF TOURISM TV PROGRAM AND INFLUENCER’S INSTAGRAM ACCOUNT ON THE INTENTION OF TRAVELING

Abstract

At the present time, traveling has become one of the major needs for the life of the younger generation, or known by the term "millenials" With pictures of exotic destinations and adventurous excursions flooding the social feeds of millennials, it‟s no surprise that travel has become a top priority for this generation. In fact, millennials are 23 percent more likely to travel abroad than their older counterparts (Clarks, Huffington Post, 2016). Millennials are more close to the world of internet and social media, the greatest effect is believed indeed coming from the platform. However, is television program as conventional media still have influence This study, trying to track down, whether the travel programs on television still has influence on them in determining intention to travel and whether how strong the influencer in instagrams influence them. The methodology is a positivist paradigm and quantitative survey methods to the Indonesian youngsters (Age 17-25). The results of this research gives practical and teorethical suggestions to tourism world of how using the traditional and new media to increase the intention of traveling in youngsters.
 
Keywords: Television, Tourism, Instagram, Social Media, Influencer