COMMUNICATION PATTERN TO DEVELOP THE SPIRIT OF CREATIVE ECONOMY AND LOCAL WISDOM VALUE IN BETAWI BATIK CRAFTSMEN TEROGONG JAKARTA AND CUAL BATIK CRAFTSMEN PANGKAL PINANG BANGKA BELITUNG ISLAND

Abstract

The aim of this paper is to map Batik craftsmen communication pattern between Betawi Batik in Terogong  Jakarta and Cual Batik in Pangkal Pinang, Bangka Belitung Island. And also to know how they keep spirit of an creative economy and a local wisdom value. The research paradigm is constructivism, while method and type of research is descriptive,  with three key informans who has Batik home made industry in Jakarta and Pangkal Pinang. This research using conceptional frame such as communication pattern, ethnography of communication. The result of this research are, first, the commmunication situation of Betawi Batik craftsmen in Terogong Jakarta is focused in communication with family, and while Cual Batik craftsmen in Pangkal Pinang is focused in communication with government and community. Second, communication pattern and tools between Batik craftsmen are focused with craftsmen theirself, their family,  community and consumer. Third, communication competence of Betawi Batik is focused to the owner, and while Cual Batik is focused to the owner and member also. Fourth, Batik craftsmen world of view is to conserve local wisdom value, to make batik heritage have an added value especially for their community.
 
Keywords: Communication Pattern, Creative Economy, Local Wisdom Value, Batik Tegorong, Batik Cual