NETNOGRAPHY STUDIES IN INDONESIAN AND INTERNATIONAL YOUTUBE COMMUNITY AT 411 RALLIES IN JAKARTA

Abstract

This study aims to find how online users interpret the 411 rallies in Indonesia either from international or national community in YouTube. The long-term goal of this study is to discover how the characteristics of meaning and commentary on the international and national community. While the specific target in this research is to find how the construction of opinions constructed by the campaign team of Jakarta governor‟s candidates and the citizen‟s response to 411 rallies. The study is using netnography analysis from Robert Kosicki, because netnography is able to dissect the meaning of the existing community in online media. The data comes from the YouTube selected based on the title of the demonstration case on 4 november 2016 in Jakarta. The data is titled "Documentary 411, Jakarta - Indonesia" and "Indonesia: Thousands rally against blasphemy in Jakarta". After going through the process of data selection, then the data will be analyzed using Kosick‟s netnography method to find out how the Youtube community define rallies from the impressions on YouTube. The results of this study are expected to add insight in the field of meaning object in the online media, especially on netnography method.

Keywords: Community, Netnography, 411 Rallies, Youtube