UNIVERSITY GRADUATES COMPETITIVENESS IN ASEAN ECONOMIC COMMUNITY ERA (AN ANALYSYS OF CURRICULUM RELEVANCE AND COMPETENCY BASED ON SKKNI)

Abstract

One of the greatest challenges of higher education is preparing the graduates competencies to compete in the real world. Currently these competition not only takes place within the country. The ASEAN Economic Community Era enables more open competition among countries. The public relations higher education graduates competence was formed by framework curriculum design. Yet every higher education has diverse policies. These fact make a implication questionable how competitive are public relations higher education graduates in Indonesia? Portrait of competitiveness is obtained by compare the curriculum of higher education with the competencies set by the government in the Indonesian National Work Competence Standards (SKKNI) of Junior and Senior Section. With the approach of bootleneck analysis (BNA), this study is aimed to criticize the curriculum application as well as the provision of supporting resources to improve the public relations competence of higher education graduates.
 
Keywords: ASEAN Economic Community, Competence, SKKNI Public Relations