Haryoto, Cecep, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Jakarta, Indonesia, Indonesia

• Vol 1, No 1 (2016): IMC 2016 Proceedings - Articles
  THE INFLUENCE OF WORD OF MOUTH COMMUNICATION ANDQUALITY OF SERVICE TO THE BRAND IMAGE AND ITS IMPLICATIONS ON CUSTOMER VALUE IN UMJ FEB STUDENTS.
  Abstract  PDF