APLIKASI CUSTOMER RELATIONSHIP MANAGEMENT (CRM) DENGAN METODE FRAMEWORK OF DYNAMIC CRM

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Published: Jan 30, 2014
DOI: https://doi.org/10.24853/jurtek.6.1.33-46
Keywords:
Customer Relationship Management (CRM) kepuasan pelanggan

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Rully Mujiastuti
Riska Dwi Haryani

Abstract

Dewasa ini, kebutuhan informasi yang cepat, tepat, dan up to date begitu diperlukan oleh banyak pihak. Salah satunya adalahbagian penjualan pada sebuah perusahaan. Untuk itu dibutuhkan teknologi informasi yang berkualitas dan mampu memenuhi kebutuhan yang ada, agar pengaksesan dan pemrosesan informasi yang lebih efektif dan efisien. Hal ini dilakukan agar penjualan dapat meningkat. Salah satu teknologi informasi yang dapat digunakan saat ini adalah Customer Relationship Management (CRM). Melalui Framework of Dynamic CRM sebagai salah satu fitur yang terdapat pada CRM, menjelaskan serangkaian tahapan pada pembangunan/penerapan CRM. Tujuan terpentingnya adalah diperolehnya informasi kepuasan pelanggan yang berasal dari customer sehingga diperoleh output berupa Relationship Commitment (hubungan yang memiliki komitmen), yaitu pelanggan yang loyal kepada perusahaan.

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How to Cite
Mujiastuti, R., & Haryani, R. D. (2014). APLIKASI CUSTOMER RELATIONSHIP MANAGEMENT (CRM) DENGAN METODE FRAMEWORK OF DYNAMIC CRM. Jurnal Teknologi, 6(1), 33–46. https://doi.org/10.24853/jurtek.6.1.33-46
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Vol. 6 No. 1 (2014): Jurnal Teknologi
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Articles

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