KOMUNIKASI BISNIS DALAM PENGEMBANGAN GREEN ENTREPRENEURSHIP MELALUI BATIK ECOPRINT UMKM BATIK DURENAN INDAH SEMARANG

Citra Safira, Hilda Rahmah, Yofiendi Indah Indainanto

Abstract


Terjadinya global warming membuat masyarakat kini mulai fokus pada lingkungan. Salah satunya adalah meningkatnya konsumsi produk-produk ramah lingkungan. Konsumen saat ini mulai lebih peduli pada lingkungan dan beralih pada pasar yang lebih hijau (green marketing). Oleh sebab itu, pengusaha juga kini lebih bertanggung jawab secara sosial dan telah memahami peran mereka dalam bisnis yang berkelanjutan di masa depan yang lebih baik dengan menerapkan kewirausahaan hijau (green entrepreneurship). Penelitian ini bertujuan untuk mengetahui proses komunikasi bisnis yang dilakukan oleh penginisiasi batik di UMKM Batik Kampung Tematik Batik Durenan Indah Semarang oleh anggota-anggota umkm batik lainnya dalam mengembangkan green entrepreneurship. Metode yang digunakan adalah deskriptif kualitatif dengan pendekatan studi kasus dan pengumpulan data melalui wawancara dan observasi langsung dengan mengamati proses komunikasi yang berlangsung. Pengembangan green entrepreneurship menjadi penting untuk meningkatkan kualitas pengusaha itu sendiri serta turut menjaga kelestarian lingkungan.


Keywords


Batik Ecoprint, Green Entrepreneurship, Komunikasi Bisnis, Komunikasi Pembangunan.

Full Text:

PDF

References


Ahmad, M., Kuldasheva, Z., Nasriddinov, F., Balbaa, M. E., & Fahlevi, M. (2023). Is achieving environmental sustainability dependent on information communication technology and globalization? Evidence from selected OECD countries. Environmental Technology & Innovation, 31, 103178. https://doi.org/https://doi.org/10.1016/j.eti.2023.103178

Arabiun, A., Abdi, J. A., & Kashefi, A. (2015). Entrepreneurship in the context of modern technologies: An Approach to Green Entrepreneurship and Sustainable Development, Nanotechnology. Proceedings of the First International Conference on the Environment and Natural Resources, Kharazmi Higher Education Institute of Science and Technology, Shiraz, Iran, 21.

Chen, S., Shen, W., Qiu, Z., Liu, R., & Mardani, A. (2023). Who are the green entrepreneurs in China? The relationship between entrepreneurs’ characteristics, green entrepreneurship orientation, and corporate financial performance. Journal of Business Research, 165(December 2022), 113960. https://doi.org/10.1016/j.jbusres.2023.113960

Dirjen PPI. (2022). Peraturan dan Kebijakan Terkait Perubahan Iklim. Retrieved August 1, 2023, from http://ditjenppi.menlhk.go.id/peraturan-perundangan.html

Doan, A. T., & Nguyen, T. T. (2021). Green innovation, green entrepreneurship, and Vietnamese SME development: The role of market turbulence. In Recent Developments in Vietnamese Business and Finance (pp. 337–381). World Scientific.

Dwiatmodjo, M. A. (2022). Antisipasi Dampak Bencana Hidrometeorologi, BNPB Gandeng Unsur Pentaheliks Lakukan Simulasi Penanganan Bencana. Retrieved August 1, 2023, from https://www.bnpb.go.id/berita/antisipasi-dampak-bencana-hidrometeorologi-bnpb-gandeng-unsur-pentaheliks-lakukan-simulasi-penanganan-bencana

FasterCapital. (2023). Overcome Obstacles and Succeed as a Green Entrepreneur. Retrieved December 13, 2023, from https://fastercapital.com/content/Overcome-Obstacles-and-Succeed-as-a-Green-Entrepreneur.html

Fatkhullah, M., Mulyani, I., Dewi, A. S., Habib, M. A. F., & Reihan, A. (2022). Strategi Komunikasi dalam Mengatasi Perubahan Iklim melalui Pelibatan Masyarakat. Jurnal Komunikasi Pembangunan, 21(01), 17–33. https://doi.org/10.46937/21202341909

Grehenson, G. (2023). Kepala BMKG: Indonesia Keluar dari 10 Besar Penyumbang Emisi Gas Rumah Kaca. Retrieved August 1, 2023, from https://ugm.ac.id/id/berita/kepala-bmkg-indonesia-keluar-dari-10-besar-penyumbang-emisi-gas-rumah-kaca/

Gu, X., Alamri, A. M., Ahmad, M., Alsagr, N., Zhong, X., & Wu, T. (2023). Natural resources extraction and green finance: Dutch disease and COP27 targets for OECD countries. Resources Policy, 81, 103404. https://doi.org/https://doi.org/10.1016/j.resourpol.2023.103404

Gupta, M., & Dharwal, M. (2020). Green entrepreneurship and sustainable development: A conceptual framework. Materials Today: Proceedings, 49, 3603–3606. https://doi.org/10.1016/j.matpr.2021.08.148

Hamzah, A. (2020). METODE PENELITIAN STUDI KASUS: Single Case, Instrumental Case, Multicase & Multisite Dilengkapi Contoh Tahapan Proses dan Hasil Penelitian. Malang: Literasi Nusantara Abadi.

Hasan, M. M., Nekmahmud, M., Yajuan, L., & Patwary, M. A. (2019). Green business value chain: a systematic review. Sustainable Production and Consumption, 20, 326–339. https://doi.org/https://doi.org/10.1016/j.spc.2019.08.003

He, W., Zhang, L., & Yuan, C. (2022). Future air temperature projection in high-density tropical cities based on global climate change and urbanization – a study in Singapore. Urban Climate, 42, 101115. https://doi.org/https://doi.org/10.1016/j.uclim.2022.101115

Klemmer, A. (2019). Green entrepreneurship : Creating green jobs through sustainable enterprise development. International Labour Organization.

Limanseto, H. (2022). Ekonomi Hijau dan Pembangunan Rendah Karbon Mendorong Pertumbuhan Ekonomi dan Meningkatkan Kesejahteraan Sosial. Retrieved August 2, 2023, from https://www.ekon.go.id/publikasi/detail/3917/ekonomi-hijau-dan-pembangunan-rendah-karbon-mendorong-pertumbuhan-ekonomi-dan-meningkatkan-kesejahteraan-sosial

Ling, T.-Y., Lin, J.-S., Lin, C.-T., & Lin, C.-H. (2022). Citizen engagement under climate change-local communication practice toward resilience. Current Research in Environmental Sustainability, 4, 100184. https://doi.org/https://doi.org/10.1016/j.crsust.2022.100184

Mondal, S., Singh, S., & Gupta, H. (2023). Assessing enablers of green entrepreneurship in circular economy: An integrated approach. Journal of Cleaner Production, 388(September 2022), 135999. https://doi.org/10.1016/j.jclepro.2023.135999

Patrianti, T., Shabana, A., & Tuti, R. W. (2020). Government Risk Communication on Greenhouse Gas Emission Reduction to Tackle Climate Change. Jurnal Penelitian Komunikasi Dan Opini Publik, 24(2), 156–170. https://doi.org/10.33299/jpkop.24.2.3416

Ronggolawe, K. P. (2022). Mengenal Batik Eco Print. Retrieved August 2, 2023, from https://jurnalpost.com/mengenal-batik-eco-print/40076/

Skordoulis, M., Kyriakopoulos, G., Ntanos, S., Galatsidas, S., Arabatzis, G., Chalikias, M., & Kalantonis, P. (2022). The mediating role of firm strategy in the relationship between green entrepreneurship, green innovation, and competitive advantage: the case of medium and large-sized firms in Greece. Sustainability, 14(6), 3286.

Wang, L., Wang, L., Li, Y., & Wang, J. (2023). A century-long analysis of global warming and earth temperature using a random walk with drift approach. Decision Analytics Journal, 7, 100237. https://doi.org/https://doi.org/10.1016/j.dajour.2023.100237

Xu, B., Wang, T., Ma, D., Song, R., Zhang, M., Gao, L., … Xie, M. (2022). Impacts of regional emission reduction and global climate change on air quality and temperature to attain carbon neutrality in China. Atmospheric Research, 279, 106384. https://doi.org/https://doi.org/10.1016/j.atmosres.2022.106384

You, Q., Jiang, Z., Yue, X., Guo, W., Liu, Y., Cao, J., … Zhu, H. (2022). Recent frontiers of climate changes in East Asia at global warming of 1.5° C and 2° C. Npj Climate and Atmospheric Science, 5(1), 80.




DOI: https://doi.org/10.24853/pk.8.1.93-102

Refbacks

  • There are currently no refbacks.


Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License


 

My Stats
Powered by Puskom-UMJ