Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis

AGENDA SETTING IN GENERAL ELECTION BROADCASTS DURING THE CAMPAIGN PERIOD ON METRO TV AND TV ONE

Amin Shabana — 2024-12-31

This study aims to examine the agenda-setting of election broadcast content on Metro TV and TV One during November 28, 2023, to February 10, 2024. It also seeks to identify differences in election coverage between the two television stations. Using a qualitative approach, the study analyzes election news aired during the campaign stage, focusing on variations in the political narratives presented. The findings reveal distinct agenda-setting and framing approaches between the two outlets. Metro TV frequently highlights the Anies Baswedan ticket, often portraying it positively compared to the other two presidential and vice-presidential candidates. In contrast, TV One adopts a more neutral stance, offering coverage that avoids overt bias while addressing violations related to the 2024 election. These findings contribute to the development of agenda-setting theory and have practical implications for both media and political discourse.

CORPORATE SOCIAL RESPONSIBILITY STRATEGY IN THE HOSPITALITY INDUSTRY: A CASE STUDY OF GAIA COSMO HOTEL

Nabila Asriyani — 2024-12-31

This study aims to analyze Corporate Social Responsibility (CSR) strategies in the hospitality industry, with a case study on GAIA Cosmo Hotel. CSR is an important concept in modern business, involving corporate responsibilities towards the environment and surrounding communities. GAIA Cosmo Hotel, as part of the rapidly growing hospitality industry, implements various CSR strategies to enhance corporate reputation and deliver positive impacts on the environment and local communities. This research employs a qualitative method with a case study approach. Data were collected through in-depth interviews with hotel management and analysis of company documents. The study seeks to gain a deeper understanding of the motivations for CSR, CSR practices, and the impact of CSR practices implemented by GAIA Cosmo Hotel. Several key findings emerged from this research. First, the primary motivation for GAIA Cosmo Hotel in implementing CSR is to maintain good relations with the local community and facilitate business operations. Second, the hotel’s CSR practices are divided into two categories: thematic CSR practices and regular CSR practices. Third, the implementation of CSR at GAIA Cosmo Hotel has a positive impact on the relationship between the company and the community. This research is expected to provide insights for other hospitality companies in designing and implementing holistic and sustainable CSR programs.

FENOMENA JINGLE "OKE GAS": STUDI NETNOGRAFI KAMPANYE POLITIK DI TIKTOK

Vincentius Tanuwijaya — 2024-12-31

Social media, especially TikTok, plays an important role in political communication strategies in the digital era. TikTok is not only a medium for delivering messages but also supports direct interaction between presidential candidates and netizens through creative content. This research examines the phenomenon of the use of the "Oke Gas" jingle in the political campaign of the 02 presidential candidate pair in the 2024 Election. This research aims to determine the role of the type of content that uses the Oke Gas jingle on TikTok in attracting netizens' attention in the form of comments so that what sentiments occur can be seen with a netnography study. A total of six selected TikTok contents consisting of official campaign team uploads (owned content), influencers (earned content), netizen content (shared content), were analyzed to explore the sentiments that emerged, both positive, negative, and neutral. The results of the research showed that the use of jingles as a campaign element was effective in increasing interaction from netizens. The "shared content" category, such as creative videos from netizens that have a humorous nuance and casual theme, produced the highest positive sentiment. Meanwhile, "owned content" from campaign team uploads tends to generate negative sentiment due to different political preferences between netizens. Meanwhile, "earned content" from influencers can expand reach but attracts more attention to the influencer's personality than political messages. This research uses the hypodermic needle theory that shows the effectiveness of social media in influencing public opinion through visually and emotionally engaging content. The results of this research provide strategic input for political campaign teams to utilize TikTok as a tool by emphasizing the creativity of content that is relevant to netizens in order to be more effective in building public support.

PENGARUH UJARAN KEBENCIAN PENGGUNA DETIKFORUM TERHADAP KREDIBILITAS MEDIA DETIKCOM

Salsa Bila Istifany — 2024-12-31

Online media innovates by facilitating discussion forums to enable users with similar interests to interact, fostering a relationship with readers. However, hate speech disseminated by users in discussion forums can affect the credibility of the media itself. Detikforum is a platform created by Detikcom to allow users/readers to discuss certain issues and create various topics. Detikcom aims to engage readers in discussing the latest news and provides a space for expressing thoughts or comments on existing news. This study aims to determine whether hate speech by DetikForum users influences the credibility of Detikcom media. The research employs theories of hate speech and media credibility, using a causal quantitative approach. Data were collected through online questionnaires distributed to respondents using purposive sampling, with 100 respondents meeting the criteria as research samples. The respondents were DetikForum users aware of hate speech cases and who interacted with celebrity tweets addressing hate speech in DetikForum. The study results indicate that hate speech by DetikForum users has a 30.6% impact on the credibility of Detikcom media. The media needs to take firm steps to eliminate hate speech in discussion forums, such as enhancing content moderation through intelligent algorithms and active moderator teams, implementing clear and strict policies on ethical violations, and educating the public on digital literacy and the legal consequences of hate speech. These actions can help the media improve its image and credibility in the public eye while creating a healthy and constructive discussion space.

MEDIATION OF ISLAMIC THOUGHT THROUGH SOCIAL MEDIA INSTAGRAM ON @RUMAYSHOCOM ACCOUNT

Agus Triyono — 2024-12-31

This research aims to find out how the Instagram account @rumayshocom mediates religion in conveying Islamic da'wah via Instagram social media. This research focuses on da'wah communication related to Islamic law and sharia carried out via the social media Instagram. This research uses a descriptive method and a qualitative approach with data collection techniques through documentation studies on the @rumayshocom Instagram account in the form of screenshots of uploaded preaching content along with caption text accompanying the content and interviews with the @rumayshocom account to help validate the findings. This research uses the concept of mediation to explain the phenomenon of mediated communication. The research results obtained are that the @rumayshocom account mediates religion in conveying Islamic da'wah via the social media Instagram by using media as a language through the application of standard Indonesian and media as an environment through the application of da'wah communication using the bil qalam da'wah method in conveying its messages to the audience.

REPRESENTATION OF WOMEN’S PROFESIONALISM IN ANJI’S MUSIC VIDEO “ORANG YANG BERBEDA”

Winda Sukra — 2024-12-31

The media has a strong influence in shaping people's perceptions and values, but unfortunately the messages conveyed are often not in favor of women. As a reflection of culture, the media often adopts, reinforces and even perpetuates the figure of women with negative connotations through certain roles and attributes that often undermine their abilities, especially in the public sector. Music videos are one form of media that often constructs women unfairly and undignified, to the point of being unprofessional on screen. This paper focuses on the controversial music video clip “Orang Yang Berbeda” by Anji, which is the locus of the author. The purpose of this writing is to try to uncover how the construction of women's professionalism is portrayed in the media. This writing is important to do as a form of effort in fighting for a fairer and more dignified portrayal and placement of women on screen, especially music videos. This writing seeks to contribute to a more positive and empowering representation of women in the media, which ultimately leads to gender equality. This paper will apply the concepts of Peter L. Berger and Thomas Luckmann's construction theory and De George's elements of professionalism to understand the reimagining of women's professionalism in music videos. This paper will use qualitative content analysis method, constructivism paradigm, and qualitative approach. The analysis will focus on the scenes and symbols in the music video. The results of the author's analysis of this music video show doubts about women's ability to work professionally. 4 out of 5 scenes illustrate how the two female roles, Yolla and Celline marginalize the aspects of professionalism stated by George, namely; professionalism must have strong integrity and not be easily tempted by material things or worldly pleasures and professionalism requires a harmony between thoughts and actions.

REVEALING GREEN CAMPAIGN CONCEPT ON PUBLIC RELATIONS PERSPECTIVE: A SYSTEMATIC LITERATURE REVIEW

Sofia Hasna — 2024-12-31

Green campaign activities are a concept currently utilized by communication practitioners in both profit and nonprofit organizations to emphasize the importance of sustainable environmental practices amid climate and environmental crises. This green campaign aligns with the Sustainable Development Goals (SDGs), specifically Pillar 6, which focuses on environmental development. Additionally, this concept is closely related to public relations (PR) activities, including research, planning, execution, and evaluation. Therefore, this study aims to examine the concept of green campaigns from a public relations perspective to understand how it functions within this field. This research employs a qualitative descriptive method through a systematic literature review (SLR), analyzing data from 100 articles obtained from Google Scholar. The findings indicate that research on the green campaign concept in public relations gained popularity between 2016 and 2018. The green campaign is strongly linked to public relations as a persuasive campaign concept that promotes environmentally sustainable innovations. Furthermore, from a public relations perspective, the green campaign emphasizes outcomes that create environmental value and raise public awareness of environmental issues. Expected applications of the green campaign include green trust (public trust in environmental issues) and green consumer behavior (shifting societal behavior toward more sustainable and eco-friendly living). The green campaign concept is also associated with green marketing campaigns and marketing communication, as they all influence consumer behavior. The presence of the green campaign concept in modern communication activities is marked by increasing public awareness of environmental issues. Therefore, in the context of public relations, the green campaign serves as part of a communication strategy that intersects with environmental issues.

THE GREEN MOVEMENT OF SUSTAINABILITY: A CASE OF IKEA IN INDIA

Kirti Dang Longani — 2024-12-31

This research examines IKEA's sustainability movement and its impact on customer behavior. As a global leader in furniture retail, IKEA has embarked on a transformative journey to minimize its environmental footprint and promote responsible consumption practices. By integrating renewable energy, sustainable sourcing, and eco-friendly product lines, IKEA has positioned itself as a pioneer in corporate sustainability. The growing environmental concerns and increasing demand for sustainable business practices have compelled corporations to reassess their strategies. However, the extent to which corporate sustainability efforts influence consumer behavior remains a critical question. This research seeks to address this gap by evaluating the impact of IKEA’s sustainability strategies on customer behavior, particularly in terms of eco-conscious decision-making and brand loyalty. Adopting a mixed-methods approach, the study combines qualitative analysis of IKEA’s sustainability reports and initiatives with quantitative customer surveys. The theoretical foundation is rooted in the Triple Bottom Line framework, emphasizing the balance between economic, social, and environmental sustainability. IKEA’s commitment to 100% renewable energy, ethical material sourcing, and the introduction of recycled and energy-efficient products exemplifies its alignment with this framework. The findings reveal that IKEA’s sustainability initiatives empower customers to make environmentally conscious decisions and enhance brand loyalty through educational campaigns and eco-conscious product offerings. This research underscores the vital role of sustainability in shaping modern consumer behavior and driving corporate success, providing insights for corporations seeking to integrate sustainability into their business models while fostering long-term customer relationships.

MANAJEMEN KOMUNIKASI NANO INFLUENCER DI INSTAGRAM BERBASIS INTERAKTIVITAS

Binandari Binandari — 2024-12-31

Seiring berkembangnya teknologi, terutama internet, berkembang pula media sosial dengan berbagai platform yang memungkinkan orang untuk berinteraktifitas dengan dinamis. Platform Instagram melahirkan peran Influencer, yaitu seseorang atau akun yang dianggap memiliki kemampuan membentuk opini dan memberikan pengaruh pada pengguna lain dengan variasi topik yang ditayangkan. Tidak sedikit yang memanfaatkan fitur-fitur yang ada dalam Instagram untuk menjalin ikatan yang lebih kuat. Penelitian ini untuk mengetahui manajemen komunikasi nano influencer, yaitu influencer dengan jumlah pengikut yang tidak terlalu banyak tetapi memiliki komunitasnya sendiri dalam berinteraktifitas di instagram dan untuk mengetahui keunikan dan karakter komunikasi nano influencer dalam berinteraktifitas sehingga bisa dianggap sebagai seorang yang memiliki pengaruh. Penelitian ini dilakukan dengan pendekatan kualitatif bersifat deskriptif, lebih lanjut disebut metode etnografi, dan pengumpulan data dilakukan dengan observasi terhadap kegiatan instagram nano influencer selama periode waktu tertentu, untuk menguatkan pengamatan tersebut dilakukan juga wawancara terpisah terhadap nano influencer dan para pengikutnya. Hasil penelitian menunjukkan bahwa manajemen komunikasi sangat diperlukan oleh influencer untuk bisa lebih mengoptimalkan interaktifitas dan memberikan hasil yang lebih besar manfaatnya dengan pengaruh yang mereka miliki. Berbagai karakter yang dimiliki influencer, memberikan keunikan tersendiri dalam platform Instagram dan setiap influencer mampu menghadirkan citra diri yang membedakannya dari influencer lain.