E-MARKETING STRATEGY IN GAME INDUSTRY WITH SOCIAL MEDIA USING E-BUSINESS MODEL

Abstract

The technology is currently growing and is now very close to us. One of the technologies that we often use today is the Smartphone. Indonesian people access their smart phone, on average 2 hours a day and social daily. Besides social media, they spend time playing online games. Surely, the online games what they play are developed by the online game developers. Do to the large volume of online game developers, game developers must use  strategy to  compete for  the  market share. To  win  the  competition in  the  industry online game developers must take advantage of social media to market their product.

In this study, we will discuss how to use social media to be competitive in the online game market. First, we will review the terms and model of electronic business. Subjects in this research are indie game online developers in Indonesia. The Models of electronic business will discuss are reach, richness, and affiliation. The result of this study is a strategy in the standard procedure to be executed simultaneously and effectively on the utilization of social media for marketing online games. This strategy has been implemented and managed to increase the number of players.

Keywords: E-Marketing Strategy, Game Industry, Social Media, E-Business Model