Mansah, Adi, Universitas Muhammadiyah Jakarta
Mansyur, M. Ali, Faculty of Law, Sultan Agung Islamic University
Maruf, Mohammad Ainul
Masfufah, Siti, Jakarta State University, Indonesia
Mashdurohatun, Anis, Faculty of Law, Sultan Agung Islamic University
Mawar, Mawar, Muhammadiyah University of Jakarta, Indonesian
Meidiani, Nisrina Muthi, Department of Architecture, Faculty of Engineering, Universitas Indonesia, Depok, 16424, Indonesia
Minarti, Nurul S., Department of Management, Faculty of Economics & Bus
Muchdie, Muchdie, Department of Management, Postgraduate School,Universitas Muhammadiyah Prof. DR. HAMKA, Indonesia
Mufidayati, Kurniasih, Magister Of Administration Science Program, The Faculty Of Social And Political Science University Of Muhammadiyah Jakarta, Indonesia
Muhardi, Muhardi, Department ofManagement, Faculty of Economics and Business, Bandung Islamic University
Muhtar, Muhtar, Department of Civil Engineering, Faculty of Engineering,University of Muhammadiyah Jember, Jember 68121, Indonesia
Mujtaba, Imam, Faculty of education, Muhammadiyah University of Jakarta, Indonesia
Munawir, As’ad, Department of Civil Engineering, Faculty of Engineering,University of Muhammadiyah Jember, Jember 68121, Indonesia
Musfitria, Anessa, he background of thisresearchis the existenceof two villagesthat possessidentical economic leading sector,which is fresh water aquaculture. Despite of their similarity, these villages are also hold a determiningdifference in the way they practice their business. Fresh water aquaculturefarmers in Nagrog Village operatetheir businesses in togetherness and collectively. Meanwhile,the practices of aquaculturein Mayang Village arestill conducted individually. Based on the background above, this research is conducted to analyze roles ofbusiness group in fresh water aquaculture cultivation commodities marketing.The method utilized in thisresearchwas a descriptive analysis. Objects of this researchare Mayang Village in Subang Regency andNagrog Village in Purwakarta Regency. Based on thephenomenon, researchers are interested toanalyzetheexistence of fresh water aquaculture business groupon these villages, the marketing process of fresh wateraquaculture commodity, and the role of business group in the marketing of aquaculture commodity in bothvillages. Fromthisresearch, the obtained results show thatbusiness group has been formed in NagrogVillage;meanwhile in Mayang Village despite the aquaculture business that has been practiced longer than the ones inNagrog Village, business group is yet to be formed.Compared to Mayang Village, aquaculture commoditymarketing is more successful in Nagrog Village. The existence of business group provides a significant role inaquaculture commodity marketing. Keywords: Aquaculture, business group, commodity marketing, leading sector.
Mustikawati, Intan Silviana, University of Esa Unggul
Muthmainnah, Rahmita Nurul, UniversitasMuhammadiyah Jakarta, Indonesia

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