THE INFLUENCES OF CULTURAL FACTOR, SOCIAL FACTOR, PERSONAL FACTOR, AND PSICHOLOGICAL FACTOR TOWARDS STUDENTS’ BEHAVIOR IN CHOOSING OPTIONAL STUDIES

Abstract

The purpose of this study saw a significant factor influencing student behavior when choosing concentrationcourses.Methods / Design This study used a descriptive method survey with saturated samples, analyzed with multiple regression, the goal to be more effective in explaining permasaalahan there.Analytical results from the study are social factors, psychological factors shown to significantly influence student behavior in the decision to choose the course of concentration. Also from this study proves that cultural factors,  social  factors,  personal  factors  and  psychological factors  together  significantly influence  student behavior in the decision to choose the course of concentration. The study also proves that cultural factors, personal factors, no significant effect on student behavior in the decision to choose the course of concentration. Keywords: Islamic Economics Education, Concentration Options Islamic Economics, Consumer Behavior.