Enhancing MSME Competitiveness in Brunei through Halal Certification: Challenges and Training Opportunities
Abstract
The International Community Service held in Brunei Darussalam took place at the Embassy of the Republic of Indonesia in Bandar Seri Begawan, targeting Indonesian micro, small, and medium enterprise (MSME) entrepreneurs residing in the country. This event was organized in collaboration with the Association of Indonesian Accounting Lecturers (ADAI), the Indonesian Community Association, and the Indonesian Muslim Entrepreneurs Association. The main objective was to unify perspectives, address pressing issues, and enhance MSME competitiveness through halal certification. Featuring knowledge-sharing sessions themed "Strategies for Enhancing MSME Competitiveness through Halal Certification: Challenges and Opportunities," the event occurred on September 18, 2024, and attracted 150 participants from 40 universities across Indonesia, both online and in person. The implementation method employed a Focus Group Discussion (FGD) approach, including training on strategies to improve MSME competitiveness through halal certification, the process of obtaining halal certification, and identifying challenges and opportunities. Activities were conducted in stages: selecting a moderator, preparing the team, introducing topics, summarizing discussions, analyzing data, and assessing the feasibility of qualifying MSMEs. The FGD and training materials covered halal certification processes, benefits, compliance with Islamic law, and strategies for enhancing MSME competitiveness at the international level.
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DOI: https://doi.org/10.54268/baskara.v7i2.26455
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