Innovation as A Driver of SMEs Sustainability: A Systematic Review of the Literature
Abstract
One interesting area of research is innovation for the sustainability of Small and Medium Enterprises (SMEs), which in recent years has increasingly attracted the attention of economists. This paper is a literature review of several articles on the application of innovation to encourage SME sustainability. The purpose of this paper is to ensure that technological innovation, process innovation, and production innovation as an integrated way to drive SME sustainability are most widely used in the literature. Especially with regard to SME sustainability. Based on a comprehensive review of innovation variables with systematic literature review methods, the search yielded 25 articles from journal publications indexed in ScienceDirect. The results concluded that product innovation can create significant added value and open up new market opportunities, while marketing innovation and business models can increase customer reach and adaptability of SMEs to a dynamic business environment. So that product innovation, marketing, and business models can be applied so that they can encourage the sustainability of SMEs. Government policy support, access to financing, and strategic partnerships are critical factors for the success of this innovation initiative, which overall improves the competitiveness and viability of SMEs.
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DOI: https://doi.org/10.54268/baskara.v7i2.26893
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