PUBLICITY THROUGH MEDIA RELATIONS (STUDY ON THE CHOICE OF THE HEAD OF REGION IN 2017 BY THE GENERAL ELECTION SUPERVISORY AGENCY OF THE REPUBLIC OF INDONESIA)

Abstract

The simultaneous General Election to be held in various regions of Indonesia is the holding of legislative elections with joint executives. Indonesia will begin a new experience of elections like this. At the same time, the second phase of the Pilkada is necessary to prevent the violation of the election, this is the biggest task of the election supervisor, although the violation is also an important task of the supervisor, and ensures the implementation of elections and pilkada based on Luber Jurdil. Public relations tasks, especially in the government, are to improve the smooth flow of information and accessibility with the community in obtaining information, and improve coordination of information dissemination about government policy. Publications that use mass media ass a means of disseminating information, one of which is done by Public Relations Bawaslu in achieving publicity by realizing good media relations activities. Media is also described as the most powerful means to support public relations activities or public relations. The concepts in research are public relations, media relations, and publicity. This research uses postpositivism paradigm, with qualitative approach. This research type is descriptive. The results of research conducted in the government agencies of the General Election Supervisory Board of the Republic of Indonesia is about publicity conducted by public relations Bawaslu RI through media relations activities. Activities such as press conference, press briefing, press tour, news release, special event, press luncheon, and press interview to establish good relationship with the media have been done by public relations Bawaslu RI .

Keywords: Public Relations, Media Relations, and Publicity.