MULTICULTURALISM SPIRIT DISSEMINATION VIA SOCIAL MEDIA AT SMK KARYA BHAKTI, PARIGI, PANGANDARAN, WEST JAVA, INDONESIA

Abstract

A great idea may fail to be known simply because the idea is not spread efficiently. Also with multicultural ideas that currently become important to be implanted into the minds of young people in Indonesia. SMK. Bakti Karya Parigi located in Cinta Ratu Village, Pangandaran, Ciamis, West Java tries to instill the idea the importance and usefulness of multiculturalism, and that it should be seen as an asset. This idea is not only disseminated to students who come from different regions but also to the community in a wider scope. For this purpose, the school uses social media channels in the hope that the idea is scattered with a wide scope and at a low cost. Using content analysis, this research looks at how social media account managers manage social media account usage so that results can be obtained as expected. In order to get answers from these problems the author uses qualitative methods that are descriptive. Data were obtained using in-depth interviews, observation and document studies. From the research, it is known that social media accounts used to spread the multicultural idea are still to be improved from the content side because there is a tendency of multicultural issues to be seen only from the diversity of the tribe and not yet touching the other culture dimension. In addition, multicultural issues are not too much promoted than the issue of education in general. Visualization becomes a mainstay to show that SMK. Bakti Karya Parigi is trying to embrace diversity.
 
Keywords: Dissemination, Diversity, Education, Social Media