THE UTILIZATION OF CYBER PR IN MUSRENBANG CAMPAIGN (CASE STUDIES IN THE CITY DEVELOPMENT PLANNING AGENCY OF SOUTH TANGERANG)

Abstract

Since the launch of  decentralization, the principal instrument introduced by the Government of Indonesia for public consultation is the Musrenbang (Musyawarah Rencana Pembangunan) or Multi Stakeholder Consultation Forum for Development Planning. In support of this participatory Musrenbang process, a number of regional governments including South Tangerang, have tried to increase participation by developing system, to legislate transparency in budgeting  and deepen the consultative approach down to the community level.  The said system is electronic Musrenbang (e-Musrenbang) coordinated by  Bappeda (City Development Planning Agency) together with disctrict level (Kecamatan). This research aimed to seek how the utilization of Cyber PR in Musrenbang by  City Development Planning Agency of South Tangerang (Bappeda). Using qualitative data and case study method, the research conducted through in-depth interviews and FGD with bureaucrats in Bappeda, sub-district, village, and neighbourhood . The findings in this study are; a) the utilization of Cyber PR in Bappeda of South Tangerang has been supported by Communication Informatics and PR agency of South Tangerang (Diskominfomas Tangsel) as e-Musrenbang leading sector, b)   The order of e-Musrenbang system is started by proposal submission from the Head of Neighbourhood Association (Ketua RT) to the Head of Citizenship Association (Ketua RW). The latter then inputs the proposals to the village/sub-district and district levels, then submitted to Bappeda for selection, c) Bappeda executes the proposals once a year, in February / March; d )   e-Musrenbang as  one of Cyber PR concepts conducting in Bappeda has not been fully campaigned for its stakeholders.  
 
Keywords:  Cyber PR, Campaign, e-Musrenbang,Bappeda