Strategi Persaingan Jamu Gunanty Menggunakan Matriks: Internal Eksternal, Bowman Strategy, Grand Strategy dan Profil Kompetitif
DOI:
https://doi.org/10.24853/jisi.8.2.53-64Kata Kunci:
IE, CPM, Grand Strategy, Bowman, UMKMAbstrak
Jamu Gunanty memiliki pangsa pasar yang cukup luas, namun tidak menutup kemungkinan ada kompetitor yang bergerak dalam bidang yang sama. Keberhasilan perusahaan dalam persaingan yang semakin kompetitif tergantung pada keunggulan bersaingnya. Penelitian ini bertujuan untuk mengkaji faktor penentu keberhasilan, posisi bersaing, serta merumuskan alternatif strategi bersaing pada UMKM Jamu Gunanty. Analisis Strategi Persaingan menggunakan matriks Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Competitive Profile Matrix (CPM), Internal External (IE), Grand Stratagy dan analisis Bowman Strategy. Hasil penelitian menunjukkan bahwa nilai bobot matriks Internal Factor Evaluation (IFE) sebesar 2,75 (relatif sedang) dan External Factor Evaluation (EFE) 3,01 (posisi kuat). Pada matriks Internal External (IE) strategi yang harus dilakukan adalah growth and build. Pada matriks kompetitif Jamu Gunanty dengan menggunakan dua kompetitor berada pada posisi kedua atau tengah. Posisi bersaing berdasarkan matriks bowman strategy, Jamu Gunanty berada pada posisi hybrid (harga relatif murah, nilai produk standar).Referensi
Adjie, N. A. dan A. (n.d.). STRATEGI PEMBAHARUAN PT. FIAN WISATA TOURS & TRAVEL DENGAN MENGGUNAKAN MATRIKS TWOS, SPACE DAN GRAND STRATEGY.
Bowman, C., & Ambrosini, V. (2003). How the Resource-based and the Dynamic Capability Views of the Firm Inform Corporate-level Strategy. In British Journal of Management. https://doi.org/10.1111/j.1467-8551.2003.00380.x
David, F. R. (2017). Strategic Management: A Competitve Advantage Approach. In Pearson Education Limited.
Dewi, et al. (2015). STRATEGI PENGEMBANGAN USAHA PRODUKSI ROTI BALI KENCANA BAKERY, DENPASAR Ni Putu Kiki Vrashinta Dewi 1 , Ni Luh Putu Wrasiati 2 , I Ketut Satriawan 2 1. Jurnal REKAYASA DAN MANAJEMEN AGROINDUSTRI.
Faulkner, D., & Bowman, C. (1992). Generic strategies and congruent organisational structures: Some suggestions. European Management Journal. https://doi.org/10.1016/0263-2373(92)90016-W
Kuntjoroadi, W., & Safitri, N. (2011). Analisis Strategi Bersaing dalam Persaingan Usaha Penerbangan Komersial. Jurnal Ilmu Administrasi Dan Birokrasi.
Mahfud, M. H., Setyowati, S., & Utami, N. (2017). Strategi Bersaing Keripik Singkong Cap Gerus Produksi UKM Sumekar Pratiwi Kabupaten Tuban. AGRISAINTIFIKA: Jurnal Ilmu-Ilmu Pertanian. https://doi.org/10.32585/ags.v1i1.36
Nanda, R. P., Ekowati, T., & Wijayanti. (2014). STRATEGI PENGEMBANGAN PRODUK DENGAN ANALISIS SWOT DAN MATRIK BCG DI PT CHINA INTERNASIONAL RAYA LEGOK. Jurnal Teknologi Kimia Dan Industri, 2(1), 1–7.
Nurhasanah, N., & Deliani, O. (2014). Strategi Pengembangan Laboratorium Program Studi Teknik Industri di Universitas Al Azhar Indonesia. JURNAL Al-AZHAR INDONESIA SERI SAINS DAN TEKNOLOGI. https://doi.org/10.36722/sst.v2i1.92
PAHRUDIN, C., & WIBOWO, F. P. (2015). Strategi persaingan usaha angkutan barang PT. Kereta Logistik. Jurnal Manajemen Bisnis ….
Porter, M. E., & van der Linde, C. (1995). Green and Competitive. Environmental Discourse and Practice: A Reader.
Prasnowo, M. A., Khomaruddin, A., & Hidayat, K. (2017). STRATEGI PENGEMBANGAN SENTRA INDUSTRI KECIL MENENGAH PRODUKSI KRUPUK. Teknika : Engineering and Sains Journal. https://doi.org/10.5281/zenodo.1115978
Răduț, C. (2015). “Dimitrie Cantemir” Christian University STRATEGIES OF CHANGE FOR THE HOTEL INDUSTRY. PORTER, KOTLER, BOWMANN POSITIONS. Knowledge Horizons - Economics.
Ramadhan. (2020). Strategi Pemulihan UMKM di Masa New Normal. Asumsi.Co.
Rangkuti, F. (2013). Teknik Membedah Kasus Bisnis Analisis SWOT Cara Perhitungan Bobot, Rating, dan OCAI. In PT. Gramedia Pustaka Utama. Jakarta.
Retnowati, N. D. (2011). Analisis CSF, SWOT dan TOWS Studi Kasus: PT Intan Pariwara Klaten. Jurnal Buana Informatika. https://doi.org/10.24002/jbi.v2i1.306
Setiyorini, E. S., Noorachmat, B. P., & Syamsun, M. (2018). Strategi Pemasaran Produk Olahan Hasil Perikanan pada UMKM Cindy Group. MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah. https://doi.org/10.29244/mikm.13.1.19-28
Utami, E. M., Ekonomi, F., & Muhammadiyah, U. (2020). Keunggulan Bersaing Dalam Ekonomi Digital Melalui Competitive Advantages in Digital Economy Through the. 16(2), 61–70.
Wheelen, T. L., & Hunger, D. J. (2012). Strategic Management and Business Policy Toward Global Sustainability Thirteenth Edition. Strategic Management and Business Policy Toward Global Sustainability.
##submission.downloads##
Diterbitkan
Terbitan
Bagian
Lisensi
COPYRIGHT POLICY
The author(s) of an article published in the JISI UMJ retains ownership of the intellectual property rights in work (s).
PUBLISHING RIGHTS
The author(s) of an article published in the JISI UMJ have unrestricted publication rights. The authors give the JISI UMJ the right to publish the article and designate the Industrial of Engineering Universitas Muhammadiyah Jakarta Publishing as the original publisher of the article.
LICENSING POLICY
Journal of Industrial Engineering and Sciences is an open-access journal that follows the Creative Commons Non-Commercial 4.0 International License (CC BY-NC 4.0), which states that:
Under this license, the reusers must give appropriate credit, provide a link to the license, and indicate if changes were made. Users may do so in any reasonable manner, but not in any way that suggests the licensor endorses users or their use.
Please take the time to read the whole license agreement (https://creativecommons.org/licenses/by-nc/4.0/). As long as reusers follow the license conditions, the owner cannot withdraw these freedoms. The following components are included under this license:
Attribution: Users must provide appropriate attribution, including a link to the license, and indicate whether or not they made any modifications. Users are free to do so reasonably, but not in a manner that indicates the licensee approves of their usage.
NonCommercial: Users may not use the material for commercial purposes.
