KAJIAN BEHAVIOR SETTING DI PASAR TUGU SIMPANG LIMA GUMUL KEDIRI

Abstract

ABSTRAK. Studi ini bertujuan untuk mengidentifikasi dan menganalisis behavior setting di Pasar Tugu Simpang Lima Gumul (SLG) Kediri. Untuk mengkaji behavior setting, dilakukan behavioral mapping atau pemetaan perilaku. Analisis yang digunakan dalam studi ini terdiri dari dua langkah. Pertama, analisis dilakukan dengan tinjauan teori behavior setting Roger Barker. Kedua, untuk menganalisis data yang ditemukan di lapangan, dilakukan behavioral mapping dengan metode person centered map. Lokasi pengamatan yang ditentukan adalah di segmen barat Pasar Tugu. Behavior setting yang terjadi di setiap tenda dagangan memiliki ciri tersendiri sesuai dengan barang yang diperdagangkan. Peletakkan dan penataan tenda didasarkan pada jenis barang dagangan, setiap tenda untuk satu penyewa. Hubungan antara aktivitas perilaku pengguna (standing patterns of behavior) dan lay out ruang lingkungan pengguna (milieu) sangat sesuai dan terpenuhi dengan baik (synomorphic).

Kata kunci: behavior setting, pemetaan perilaku

ABSTRACT. This study is aimed to identify and analyze behavior setting within Pasar Tugu Simpang Lima Gumul (SLG), Kediri. To explore behavior setting, behavioral mapping had been conducted. Analysis method that had been used in this research consisted two steps. Firstly, analysis was carried out by using a theory review of behavior setting by Roger Baker. Secondly, to analyze data on the field, behavioral mapping was carried out with person centered map method. The designated location of this research was in the west segmen of Pasar Tugu. Behavior setting which had been happened in every stand had its own character depend on the commercial’s goods. The placement and the layout of the stands were based on the commercial’s goods of the every stands for every tenants. The relation between behavior activity of the stand’s users and the users’ environment layout is well organized and appropriated.

Keyword: behavior setting, behavioral mapping