INSTAGRAM DAN KOMUNIKASI POLITIK GENERASI Z DALAM PEMILIHAN PRESIDEN 2019 (STUDI PADA MAHASISWA UNIVERSITAS PERTAMINA)
DOI:
https://doi.org/10.24853/pk.4.2.167-185Keywords:
Gen Z, Instagram, Komunikasi Politik, Orientasi PolitikAbstract
Instagram telah memberikan warna tersendiri dalam corak demokrasi di Indonesia. Akan tetapi, penggunaan media sosial sebagai sumber informasi dan sarana komunikasi politik tampaknya menimbulkan konsekuensi yang dilematis di tengah masyarakat. Di tengah-tengah realitas itu, kehadiran Gen Z sebagai kelompok yang paling rentan, patut mendapat perhatian sebagai diskursus yang cukup menarik, mengingat kedudukan mereka sebagai generasi yang paling dekat dengan teknologi sekaligus sebagai kelompok pemilih pemula dengan basis suara yang mesti diperhitungkan. Oleh karenanya, mendeskripsikan bagaimana Gen Z menggunakan Instagram sebagai sumber informasi sekaligus media komunikasi politik menjadi diskursus yang menarik untuk dibahas. Penelitian ini bertujuan untuk mendeskripsikan penggunaan Instagram pada Generasi Z dalam konteks informasi politik, khususnya dalam konteks pilpres 2019. Pendekatan yang digunakan adalah deskriptif kualitatif, yang umumnya melibatkan ide, persepsi, pendapat, atau kepercayaan orang yang diteliti. Adapun informan yang terlibat merupakan mahasiswa Program Studi Komunikasi Universitas Pertamina sebanyak 10 orang. Hasil dari penelitian ini menunjukkan terdapat 4 karakteristik Gen Z dalam menggunakan Instagram sebagai sumber informasi dan media komunikasi politik; yakni Unengaged User, Exclude User, Pasif User, dan Active User, yang bergantung pada kombinasi antara orientasi politik dan level efikasi yang mereka miliki.References
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