ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT BELI PRODUK HALAL

Rossje V Suryaputri

Abstract


Meningkatnya populasi Muslim berdampak terhadap daya beli konsumen Muslim yang semakin besar. Hal ini didukung pula oleh meningkatnya kesadaran halal di kalangan umat Muslim, sehingga meningkatkan peluang bisnis industri makanan dan minuman halal. Penelitian ini menganalisis faktor-faktor yang mempengaruhi niat beli produk makanan dan minuman halal yaitu religiusitas, kesadaran halal, dan sertifikasi halal. Rancangan penelitian ini menggunakan pendekatan causal descriptive dengan uji hipotesis menggunakan data cross section yang dikumpulkan melalui kuesioner. Analisis data yang berhasil dikumpulkan menggunakan regresi linier berganda. Hasil penelitian ini menemukan bahwa religiusitas, kesadaran halal, dan sertifikasi halal berpengaruh secara positif dan signifikan terhadap niat beli konsumen Muslim, baik secara simultan maupun parsial.


Full Text:

PDF

References


Ardyanti, N., Nashril, T., & Helmi, M. (2013, March 4-5), A Study on Halal Food Awareness Among Muslim Customers in Klang Valley. Paper presented at 4th International Conference on Business and Economic Research, Bandung.

Alam, S. & Sayuti, N. (2011). Applying the Theory of Planned Behavior (TPB) in Halal Food Purchasing. International Journal of Commerce and Management, vol. 21 (1), pp. 8-20.

Awan, H.M., Siddiquei, A.N., & Haider, Z. (2015). Factors Affecting Halal Purchase Intention – Evidence from Pakistan’s Halal Food Sector. Management Research Review, vol. 38 (6), pp. 640-660.

Azam, A. (2016). An Empirical Study on Non-Muslim’s Packaged Halal Food Manufacturers: Saudi Arabian Consumers’ Purchase Intention. Journal of Islamic Marketing, vol. 7 (4), pp. 441-460.

Aziz, A., & Chok, N. (2013), The Role of Halal Awareness, Halal Certification, and Marketing Components in Determining Halal Purchase Intention Among Non-Muslims in Malaysia: A Structural Equation Modeling Approach. Journal of International Food & Agribusiness Marketing, vol. 25 (1), pp. 1-23.

Ajzen, I. (2015). The Theory of Planned Behaviour is Alive and Well, and not Ready to Retire: A Commentary on Sniehotta Presseau and Araújo-Soares. Journal of Health Psychology Review, vol. 9 (2), pp. 131-137.

Borzooei, M., & Asgari, M. (2013). Halal Branding and Purchase Intention: A Brand Personality Appeal Perspective. International Journal of Business and Management Invention, vol. 2, pp. 23-27.

Ghadikolaei, F.S. (2016). The Effect of Halal Signs and Symptoms on Consumers’ Purchase Intention in Muslim and Non-Muslim Countries - A Review. International Journal of Business and Management Invention, vol. 5, pp. 44-49.

Gunawan, I. (2017). Pengantar Statistik Inferensial. Jakarta: Rajawali Press.

Helicke, N.A. (2015). The Halal Paradox: Negotiating Identity, Religious Values, and Genetically Engineered Food in Turkey. Agric Hum Values, vol. 32, pp. 663-674.

Ibrahim, H. & Ismail, H. (2015). A Generational Cohort Study of the Relationship between Religious Intensity and Religious Assurance for the Purchase of Non-food Products. International Journal of Economics and Financial Issues, 5 (Special Issue), pp.330-334.

IndonesianHalal.co. The State of the Global Islamic Economy Report 2018/19. Diperoleh pada tanggal 19 Agustus 2020 dari URL https://indonesianhalal.co/the-state-of-global-islamic-economy-report-2018-19-1/.

Ishak, S., Awang, A.H., Hussain, M.Y., Ramli, Z., Sum, S.M., Saad, S., & Manaf, A.A. (2016). A Study on the Mediating Role of Halal Perception: Determinants and Consequence Reflections. Journal of Islamic Marketing, vol. 7 (3), pp. 288-302.

Islam, T., & Chandrasekaran, U. (2013). Halal Marketing: Growing the Pie. International Journal of Management Research and Review, vol. 3 (12), pp. 3938-3948.

Kemenperin. (2018). Tumbuh 5,14 Persen, Industri Masih Kontributor Terbesar PDB Nasional [Rilis Pers]. Diperoleh dari URL: https://kemenperin.go.id/artikel/18770/Tumbuh-5,14-Persen,-Industri-Masih-Kontributor-Terbesar-PDB-Nasional.

Khan, A., & Azam, M.K. (2016). Factors Influencing Halal Products Purchase Intention in India: Preliminary Investigation. The IUP Journal of Marketing Management, vol. 15 (1), pp. 20-35.

Lutfika, E. (2019). Mengenal Bahan Kosmetika dan Obat-Obatan. Diperoleh pada tanggal 18 Agustus 2020 dari URL: http://www.halalmui.org/mui14/main/detail/mengenal-bahan-kosmetika-dan-obat-obatan.

McDermott, M.S., Oliver, M., Svenson, A., Simnadis, T., Beck, E.J., Coltman, T., Iverson, D., Caputi, P., & Sharma, R. (2015). The theory of planned behavior and discrete food choices: a systematic review and meta-analysis. International Journal of Behavioral Nutrition and Physical Activity, vol. 12 (162), pp. 1-11.

Mukhtar, A., & Butt, M.M. (2012). Intention to Choose Halal Products: The Role of Religiosity. Journal of Islamic Marketing, vol. 3 (2), pp. 108-120.

Muhamad, N., Leong, V.S., & Mizerski, D. (2016). Consumer Knowledge and Religious Rulings on Products Young Muslim Consumer’s Perspective. Journal of Islamic Marketing, vol. 7 (1), pp. 74-94.

Mutmainah, L. (2018). The Role of Religiosity, Halal Awareness, Halal Certification, and Food Ingredients on Purchase Intention of Halal Food. Journal of Islamic Economics, Finance, and Banking, vol 1 (1&2), pp. 33-50.

Nurcahyo, A., & Hudrasyah, H. (2017). The Influence of Halal Awareness, Halal Certification, and Personal Societal Perception Toward Purchase Intention: A Study of Instant Noodle Consumption of College Student in Bandung. Journal of Business and Management, vol. 6 (1), pp. 21-31.

Patel, M. (2011). Influence of Religion on Shopping Behavior of Consumers-An Exploratory Study. Journal of Research in Commerce & Management, vol. 1 (5), pp. 64-78.

Pew Research Center. (2019). The countries with the 10 largest Christian populations and the 10 largest Muslim populations. Diperoleh dari URL:https://www.pewresearch.org/fact-tank/2019/04/01/the-countries-with-the-10-largest-christian-populations-and-the-10-largest-muslim-populations/.

Rahman, A.A., Asrarhaghighi, E., Rahman, S. (2015). Consumers and Halal Cosmetic Products: Knowledge, Religiosity, Attitude, and Intention. Journal of Islamic Marketing, vol. 6 (1), pp. 148-163.

Razzaque, M.A., & Chaudhry, S.N. (2013). Religiosity and Muslim Consumers’ Decision-Making Process in a Non-Muslim Society. Journal of Islamic Marketing, vol. 4 (2), pp. 198-217.

Talib, M.S., Sawari, S.S.M., Hamid, A.B.A., & Chin, T.A. (2016). Emerging Halal Food Market: An Institutional Theory of Halal Certificate Implementation. Management Research Review, vol. 39 (9), pp. 987-997.

Tariq, M.I., Nawaz, M.R., Nawaz, M.M., & Butt H.A. (2013). Customer Perceptions about Branding and Purchase Intention: A Study of FMCG in an Emerging Market. Journal of Basic and Applied Scientific Research, vol. 3 (2), pp. 340-347.

Thawilah, A.W.A. (2012). Fikih Kuliner. Jakarta: Pustaka Al-Kautsar.

Tieman, M., & Ghazali, M.C. (2013). Principles in Halal Purchasing. Journal of Islamic Marketing,vol. 4 (3), pp. 281-293.

Undang-Undang Republik Indonesia No 33 Tahun 2014 tentang Jaminan Produk Halal.

Yousaf, S., & Malik, M.S. (2013). Evaluating the Influences of Religiosity and Product Involvement Level on the Consumers. Journal of Islamic Marketing,vol. 4 (2), pp. 163-186.




DOI: https://doi.org/10.24853/trd.1.1.1-15

Refbacks

  • There are currently no refbacks.


Flag Counter  Creative Commons License 

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Powered by Puskom-UMJ