Persepsi Halal dan Pemahaman Sertifikasi Halal: Studi Deskriptif Analitik

Authors

  • Muhammad Anas Universitas Muhammadiyah Surabaya
  • Andre Ridho Saputro Universitas Muhammadiyah Surabaya
  • Huliyyatul Wahdah Universitas Muhammadiyah Surabaya

DOI:

https://doi.org/10.24853/ma.6.1.1-12

Abstract

The World Halal Food Council (WHFC) harmonized halal standards and enacted the Job Creation Law with BPJPH, which is in charge of halal registration, certification, and verification, and there is still public understanding that there is no need for halal certification. Research objective: knowing halal perceptions and certification, research method: a descriptive-analytic study. Research results: The survey involved 48 WhatsApp groups with 3,240 members. There were 104 respondents. Four of the 48 WhatsApp groups were business WhatsApp groups, with 225 members. All respondents understood the halal concept, and those who did not understand doubted 21.2%. Of the respondents who understood the term halal certification, 88.5% and 98.1% stated the need for halal labeling. As many as 73.1% of respondents understand that BPJPH and MUI accommodate halal certification, 72.1% of respondents understand that BPJPH manages the administration of halal certification, and 99% of respondents know that halal fatwas are carried out by MUI. Only 30.8% of respondents know that the government facilitates free halal certification. Conclusion: some respondents still do not understand the term syubhat; most are familiar with halal certification, but only a few know about the government's free facilitation of halal certification.

References

MISYKAT AL-ANWAR JURNAL KAJIAN ISLAM DAN MASYARAKAT

VOLUME 6 No 1, 2023

Persepsi Halal dan Pemahaman Sertifikasi Halal: Studi Deskriptif Analitik

DAFTAR PUSTAKA

Agistya, N. E., & Khajar, I. (2022). Analisis Pengaruh Kesadaran Halal,

Sikap,Norma Subjektif Dan Persepsi Kontrol Perilakuterhadap Niat Beli

Makanan Halal Rocket Chicken Di Kesesi (Study Pada Masyarakat

Pekalongan). In Prosiding Konstelasi Ilmiah Mahasiswa Unissula (KIMU)

Klaster Ekonomi (hal. 345–364).

Azizah, N. (2022). Pengaruh Label Halal, Kesadaran Halal, Komposisi Produk

Halal, Electronic Word Of Mouth (E-Wom), Citra Merek, Dan Persepsi

Harga Terhadap Keputusan …. STIE Indonesia Banking School. Diambil

dari

http://repository.ibs.ac.id/4052/%0Ahttp://repository.ibs.ac.id/4052/4/Dapus-

Nurul Azizah-20171113019.pdf

BPJPH. (2022). Sekilas Tentang BPJPH. Diambil 19 Juni 2022, dari halal.go.id

Food Review Indonesia. (2022). Dewan Pangan Halal Dunia Lakukan

Harmonisasi Standar Halal.

Husna, A. (2022). Pengaruh Citra Merek, Kepercayaan Merek dan Persepsi

Labelisasi Halal terhadap Minat Beli Korean Food (Studi kasus Konsumen

Gildak di Jakarta Timur). Universitas Pembangunan Nasional Veteran

Jakarta.

Imtihanah, A. N. (2022). Analisis Faktor Sikap, Norma Subjektif, Persepsi

Kontrol Perilaku terhadap Minat Beli Masyarakat Non Muslim pada Halal

Food di Kota Metro. AKSES: Jurnal Ekonomi dan Bisnis, 17(1).

https://doi.org/10.31942/akses.v17i1.6512

Kanwil Kemenag DIY. (2022). Penjelasan tentang Jaminan Produk Halal dalam

UU Cipta Kerja. Diambil 22 Agustus 2022, dari

https://diy.kemenag.go.id/10635-penjelasan-tentang-jaminan-produk-halal-

dalam-uu-cipta-kerja.html

Kusnandar, E. (2022). Perceptions and Branding on Halal Food. PERSPEKTIF:

Sudut Pandang Lintas Pengetahuan, 1(1), 731–735.

Maheran, S., Saiin, A., April, M., & Rizki, M. (2022). Pendekatan Maqashid

Syariah Terhadap Konsep Makanan Halalan Thoyyiban Dalam Islam.

Teraju, 4(01), 49–59. https://doi.org/10.35961/teraju.v4i01.435

Majelis Ulama Indonesia. (2022). Wapres: Standar Halal MUI Sudah Menjadi

Standar Global. Diambil 19 Juni 2022, dari

https://mui.or.id/berita/35789/wapres-standar-halal-mui-sudah-menjadi-

standar-global/

Nugroho, S. P. P., & Mas’ud, F. (2021). Obat-Obatan Halal Dalam Kaitannya

Dengan Implementasi Undang-Undang Nomor 33 Tahun 2014 Tentang

Jaminan Produk Halal. Jurnal Studi Manajemen Organisasi, 19(1), 49–56.

Diambil dari https://repofeb.undip.ac.id/id/eprint/9470 12

MISYKAT AL-ANWAR JURNAL KAJIAN ISLAM DAN MASYARAKAT

VOLUME 6 No 1, 2023

MUHAMMAD ANAS

Rafifasha, T. N. (2022). Persepsi dan Preferensi Konsumen Kosmetik Halal. In

Bandung Conference Series: Economics Studies (Vol. 2). Bandung:

Universitas Islam Bandung. https://doi.org/10.29313/bcses.v2i2.4643

Wahyuni, M. (2015). Persepsi Konsumen Muslim Terhadap Sertifikat Halal

(Studi Kasus pada PT. Rocket Chicken Indonesia Cabang Boja Kendal).

Walisongo Institutional Repository, 74 pages.

Wati, W., & Ridlwan, A. A. (2020). Persepsi Konsumen Muslim Terhadap

Produk Makanan Tidak Bersertifikat Halal Dengan Merek Mengandung

Makna Sarkasme. Jurnal Ekonomi Syariah, Akuntansi dan Perbankan

(JESKaPe), 4(2), 205–228. https://doi.org/10.52490/jeskape.v4i2.722

Downloads

Published

2023-01-30

Issue

Section

Articles