Exploration of Strategies and Learning Experience Process of Mompreneurs: Case Studies in the Halal Certification
Abstract
This study aims to explore the strategies and learning experiences process of mompreneurs. The halal certification process was chosen as the point of this because the process of obtaining halal certification is a process that requires preparation and time. In addition, obtaining halal certification is a legality that is considered to reflect the needs of Muslims. This study uses a multi-case study methodology. Data were obtained through observation and interviews. Meanwhile, data triangulation was carried out by digital tracking. This study reveals that the learning experiences process of mompreneurs is utilizing programs from various government agencies to overcome cost challenges and build a network through which to obtain halal certification. Certification experience increases the mompreneur’s ability in good production processes but does not directly impact sales. Momprenaurs' commitment is built on the motivation to protect the family heritage. In all cases, they did not apply a low-cost strategy, so they prioritized the sales channel for souvenir centers and did not take advantage of the online market because prices could not compete in the online market.
Keywords
Full Text:
PDFReferences
Ab Talib, M. S., Ai Chin, T., & Fischer, J. (2017). Linking Halal food certification and business performance. British Food Journal, 119(7), 1606–1618. https://doi.org/10.1108/BFJ-01-2017-0019
Abd Rani, S. H., & Hashim, N. (2017). Factors that Influence Women Entrepreneurial Success in Malaysia: A Conceptual Framework. International Journal of Research in Business Studies and Management, 4(1). https://doi.org/10.22259/ijrbsm.0401003
Afshan, G., Shahid, S., & Tunio, M. N. (2021). Learning Experiences of Women Entrepreneurs Amidst COVID-19. International Journal of Gender and Entrepreneurship, 13(2), 162–186. https://doi.org/10.1108/IJGE-09-2020-0153
Aggarwal, M., & Johal, R. K. (2021). Rural women entrepreneurship: A systematic literature review and beyond. World Journal of Science, Technology and Sustainable Development, 18(4), 373–392. https://doi.org/10.1108/WJSTSD-04-2021-0039
Alexandre-Leclair, L. (2014). Diversity as a motive for entrepreneurship?: The case of gender, culture and ethnicity: Journal of Innovation Economics & Management, n°14(2), 157–175. https://doi.org/10.3917/jie.014.0157
Ayatakshi-Endow, S., & Steele, J. (2021). Striving For Balance: Women Entrepreneurs in Brazil, Their Multiple Gendered Roles And Covid-19. International Journal of Gender and Entrepreneurship, 13(2), 121–141. https://doi.org/10.1108/IJGE-09-2020-0142
Cesaroni, F. M., Pediconi, M. G., & Sentuti, A. (2018). It’s Always a Women’s Problem! Micro-Entrepreneurs, Work-Family Balance and Economic Crisis. Administrative Sciences, 8(4), 74. https://doi.org/10.3390/admsci8040074
Cope, J. (2005). Toward a Dynamic Learning Perspective of Entrepreneurship. Entrepreneurship Theory and Practice, 29(4), 373–397. https://doi.org/10.1111/j.1540-6520.2005.00090.x
Cope, J., & Watts, G. (2000). Learning by doing – An exploration of experience, critical incidents and reflection in entrepreneurial learning. International Journal of Entrepreneurial Behavior & Research, 6(3), 104–124. https://doi.org/10.1108/13552550010346208
Ekinsmyth, C. (2013). Managing The Business of Everyday Life: The Roles of Space and Place in “Mumpreneurship. International Journal of Entrepreneurial Behavior & Research, 19(5), 525–546. https://doi.org/10.1108/IJEBR-10-2011-0139
Giyanti, I., Indrasari, A., Sutopo, W., & Liquiddanu, E. (2021). Halal standard implementation in food manufacturing SMEs: Its drivers and impact on performance. Journal of Islamic Marketing, 12(8), 1577–1602. https://doi.org/10.1108/JIMA-11-2019-0243
Hudson Breen, R., & Leung, A. (2020). Choosing Mothering and Entrepreneurship: A Relational Career-Life Process. International Journal of Gender and Entrepreneurship, 12(3), 253–271. https://doi.org/10.1108/IJGE-08-2019-0130
Jaim, J. (2021). Exist or Exit? Women Business‐Owners in Bangladesh During COVID‐19. Gender, Work & Organization, 28(S1), 209–226. https://doi.org/10.1111/gwao.12546
Jayasinghe, K., Wickramasinghe, D., & Dennis Thomas. (2008). Bounded emotionality in entrepreneurship: An alternative framework. International Journal of Entrepreneurial Behavior & Research, 14(4), 242–258. https://doi.org/10.1108/13552550810887408
Khan, M. A., Sharizal Bin Hashim, & Muhammad Yaseen Bhutto. (2022). The Role of Halal Brand Relationship Quality towards Relational, Utility Value and Halal Brand Resonance. International Journal of Business and Society, 23(1), 1–18. https://doi.org/10.33736/ijbs.4595.2022
Landour, J. (2020). Mompreneurs: Economics, Parenting and Identity. Travail et Emploi, Hors-série 2020, 121–142. https://doi.org/10.4000/travailemploi.10041
Lestari, F., Kurniawan, R., Arifin, J., Yasir, M., Muhammad Saleh, M., & Akbarizan. (2021). An integrated framework for the measurement of halal good manufacturing practices on the case of SMEs in the food sector. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-04-2021-0105
Mohd Nawawi, M. S. A., Abu-Hussin, M. F., Faid, M. S., Pauzi, N., Man, S., & Mohd Sabri, N. (2019). The emergence of halal food industry in non-Muslim countries: A case study of Thailand. Journal of Islamic Marketing, 11(4), 917–931. https://doi.org/10.1108/JIMA-05-2018-0082
Mustafa, F., Khursheed, A., Fatima, M., & Rao, M. (2021). Exploring the impact of COVID-19 pandemic on women entrepreneurs in Pakistan. International Journal of Gender and Entrepreneurship, 13(2), 187–203. https://doi.org/10.1108/IJGE-09-2020-0149
Othman, B., Md. Shaarani, S., & Bahron, A. (2017). The influence of knowledge, attitude and sensitivity to government policies in halal certification process on organizational performance. Journal of Islamic Marketing, 8(3), 393–408. https://doi.org/10.1108/JIMA-09-2015-0067
Rafiki, A., & Nasution, F. N. (2019). Business success factors of Muslim women entrepreneurs in Indonesia. Journal of Enterprising Communities: People and Places in the Global Economy, 13(5), 584–604. https://doi.org/10.1108/JEC-04-2019-0034
Richomme-Huet, K., & Vial, V. (2014). Business Lessons From a “Mompreneurs” Network. Global Business and Organizational Excellence, 33(4), 18–27. https://doi.org/10.1002/joe.21550
Rimawati, Y., Bullah, H., & Ervanto, A. D. (2022). Mompreneurs: Standing Up With Life Choices, Family Support, Patriarchal Culture in Madura, and The Covid-19 Pandemic. Indonesian Journal of Business and Entrepreneurship. https://doi.org/10.17358/ijbe.8.2.206
Rudiatin, E. (2023). The Culture Policy for MSME in Digital and Their Prospects. BASKARA : Journal of Business and Entrepreneurship, 6(1). https://doi.org/10.54268/baskara.v6i1.18535
Rusmana, I., Maulana, R., Baihaqi, A., Vikanda, V., & Ramadhan, A. (2021). The Urgency of Indonesian Islamic Fashionpreneur as Part of The World’s Halal Industry. BASKARA : Journal of Business and Entrepreneurship, 4(1).
Sarisda, L. Q., & Hayati, M. (2024). Business Strategy SME Wingko Loe Lan Ing After Pandemic in Lamongan, East Java Indonesia. BASKARA : Journal of Business and Entrepreneurship, 6(2), 196. https://doi.org/10.54268/baskara.v6i2.17335
Tawil, N. M., Ramlee, S., Jaafar, J., & Saat, F. M. (2015). An Overview of Foodpreneur Awareness among Small and Medium-Sized Enterprises (SME) of Halal Certification. Asian Social Science, 11(21), p91. https://doi.org/10.5539/ass.v11n21p91
Yin, R. K. (2011). Qualitative research from start to finis. Guilford Press.
DOI: https://doi.org/10.54268/baskara.v7i1.23104
Refbacks
- There are currently no refbacks.
Copyright (c) 2024 BASKARA : Journal of Business and Entrepreneurship
BASKARA: Journal of Business and Entrepreneurship Copyright of Baskara: Journal of Business and Entrepreneurship (e-ISSN: 2623-0089 ). This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License |
