Analisis Pasar dan Produk Perawatan Tubuh dengan Bioaktif Berbasis Hasil Samping Agroindustri

Authors

  • Nelfiyanti Nelfiyanti Universitas Muhammadiyah Jakarta
  • Rini Siskayanti Universitas Muhammadiyah Jakarta
  • Ratri Ariatmi Nugrahani Universitas Muhammadiyah Jakarta
  • Nurul Hidayati Fithriyah Universitas Muhammadiyah Jakarta

DOI:

https://doi.org/10.54268/baskara.v2i2.6206

Keywords:

Analisis Pasar, Dedak Padi, Diversifikasi, Produk, Kosmetik

Abstract

Semakin meningkatnya pemahaman masyarakat terhadap industry yang menerapkan zero waste, mendorong semakin banyaknya kajian dan riset mengenai pemanfaatan bahan alam yang berasal dari hasil samping suatu industry, baik skala kecil maupun besar. Padi merupakan komoditi bahan pangan pokok bagi masyarakat Indonesia dan produksinya melimpah, sehingga hasil sampingnyapun cukup banyak, seperti sekam, jerami, dedak, bekatul. Dedak padi adalah salah satu hasil samping agroindustri pengolahan padi dan di dalamnya terkandung berbagai macam bahan yang bermanfaat seperti protein, mineral, serat, dan minyak, serta berbagai bioaktif seperti feluric acid, g-oryzanol. Adapun Tujuan penelitian ini adalah melakukan analisis pasar dan produk terhadap produk perawatan tubuh dengan menggunakan bioaditif bersumber dari hasil samping industry agro, selanjutnya menginterpretasikan dan pengolahan data serta menentukan spesifikasi produk yang diinginkan oleh masyarakat. Metodologi penelitian ini adalah 1). Melakukan pengumpulan data mengenai kebutuhan masyarakat terhadap produk hasil diversivikasi dedak padi untuk keperluan non pangan 2).  Melakukan interpretasi dan pengolahan data; 3). Menentukan Spesifikasi Produk yang diinginkan konsumen. Hasil penelitian menunjukkan bahwa dari hasil penyebaran dan olahan kusioner untuk produk Tamanu Cleansing Oil dapat disimpulkan bahwa layak untuk diproduksi dan dipasarkan ke konsumen sebagai pembersih kulit muka, dengan perbaikan yang harus dilakukan yaitu tekstur dibuat menjadi lebih lembut sehingga nyaman digunakan. Sedangkan produk Body Lotion Pitoe layak untuk diproduksi dan dipasarkan ke konsumen dengan beberapa perbaikan seperti : Tekstur dari body lotion pitoe lebih dilembutkan dan tidak encer.

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Published

2020-04-23

Issue

Vol. 2 No. 2 (2020): Baskara: Journal of Business and Entrepreneurship

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