The Effect of E-Service Quality, Website Quality, Promotion, and E-Trust on Repurchase Intentions at E-Commerce Shopee in DKI Jakarta

Penulis

  • Muhamad Ilham Syachrony Universitas Mercu Buana Jakarta
  • Hamdan Hamdan Universitas Mercu Buana Jakarta http://orcid.org/0000-0002-8399-6805
  • Ridho Rafqi Ilhamalimy Universitas Pendidikan Mandalika

DOI:

https://doi.org/10.54268/baskara.v5i2.14197

Kata Kunci:

e-service quality, promotion, e-trust, repurchase intention, website quality

Abstrak

This study aims to analyze e-Service Quality, Website Quality, Promotion, and e-Trust against Shopee's Repurchase Intention in DKI Jakarta. This study uses a quantitative approach, and because the population in this study cannot be generalized with certainty, the result is that the sample selection uses a non-probability purposive sampling approach. Obtained 200 samples that have been confirmed as feasible for testing, because they have gone through the data screening stage. The first data analysis uses a descriptive analysis approach to ensure that the sample characteristics are appropriate to the context. Then using PLS-SEM data analysis through Smart-PLS 3.0 Software. The results of this study reveal that e-Service Quality and Website Quality have a negative and insignificant effect on Repurchase Intention. Meanwhile, promotion and e-Trust have a positive and significant effect on Repurchase Intention.

Biografi Penulis

Muhamad Ilham Syachrony, Universitas Mercu Buana Jakarta

Fakultas Ekonomi dan Bisnis

Hamdan Hamdan, Universitas Mercu Buana Jakarta

Fakultas Ekonomi dan Bisnis

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2023-04-12

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Vol 5 No 2 (2023): BASKARA: Journal of Business and Entrepreneurship

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