Penerapan Design Thinking Pada Usaha Pengembangan Budi Daya Ikan Lele di Desa Pabuaran, Kecamatan Gunung Sindur, Kabupaten Bogor

Penulis

  • Rahmawati Madanih Universitas Muhammadiyah Jakarta
  • Meidhita Susandi Universitas Muhammadiyah Jakarta
  • Alya Zhafira Universitas Muhammadiyah Jakarta

DOI:

https://doi.org/10.54268/baskara.v2i1.6199

Kata Kunci:

Budi Daya Ikan Lele, Design Thinking, UMKM

Abstrak

Design thinking sebagai sebuah metode banyak digunakan oleh para ahli untuk mengembangkan usaha bisnis yang berbasis kepada feedback pengguna, teknologi dan solusi. Budi daya ikan lele adalah UMKM yang cukup popular di desa Pabuaran, Gunung Sindur Bogor. Pada akhir tahun 2018, terdapat pengadian masyarakat oleh mahasiswa UMJ dan Polytechnic Singapore di UMKM ini dengan menggunakan pendekatan design thinking dalam upaya menemukan solusi yang tepat untuk permasalahan yang dihadapi oleh para peternak ikan lele. Oleh karena itu, penelitian ini bertujuan untuk menguraikan setiap tahapan design thinking tersebut yang meliputi 5 tahapan: sense of sensibility, emphaty, ideation, prototype, dan test.  Penelitian ini menggunakan pendekatan kualitatif dengan analisis-deskriptif. Hasil penelitian ini menunjukkan bahwa pelaksanaan tahapan design thinking yang dilakukan belum maksimal karena keterbatasan waktu KKN sehingga prototype yang dihasilkan tidak sampai dilakukan uji test terhadap pengguna. Walaupun demikian, penggunaan metode design thinking dalam KKN merupakan sebuah kemajuan yang perlu dilembagakan karena memiliki proses yang bertahap untuk memberikan sebuah solusi yang dihadapi oleh masyarakat.

Referensi

Brown, Tim & Wyatt, Jocelyn. (2016). Design Thinking for Social Innovation, Switzerland: Springer International Publishing DOI 10.1007/978-3-319-26100-3

Fauzi, A. H., & Sukoco, I. (2019). Konsep Design Thinking pada Lembaga Bimbingan Belajar Smartnesia Educa. Organum: Jurnal Saintifik Manajemen dan Akuntansi, 2(1), 37-45. doi: https://doi.org/10.35138/organu m.v2i1.50

Hatton, D.D., Bailey, D.B., Burchinal, M., dan Ferrell, K.A. 1997. “Developmental growth curves of preschool children with vision impairments”. Child Development. Vol. 68 (5), pp: 788-806.

Lazuardi, M. L., & Sukoco, I. (2019). Design Thinking David Kelley & Tim Brown: Otak Dibalik Penciptaan Aplikasi Gojek. Organum: Jurnal Saintifik Manajemen dan Akuntansi, 2(1), 1-11. doi: https://doi.org/10.35138/organu m.v2i1.51

___________Design Thinking, 18 December 2017 https://sis.binus.ac.id/2017/12/18/design-thinking-2/

Suprobo, Priyo. 2012. Penerapan Design Thinking dalam Inovasi Pembelajaran Desain dan Arsitektur https://www.researchgate.net/publication/262561679

Modul Learning Express Foundation Training. 2018. Singapore Polyethnic

Laporan KKN Internasional, Proses Design Thinking pada Budi Daya Ikan Lele di Desa Pabuaran, Bogor, 2019, FISIP UMJ

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Diterbitkan

2019-10-30

Terbitan

Vol 2 No 1 (2019): Baskara: Journal of Business and Entrepreneurship

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