Jurnal Muhammadiyah Manajemen Bisnis (JMMB) is a scientific publication that presents research findings in the fields of management and business, integrating academic approaches with Islamic values. Published by Muhammadiyah educational institutions, the journal serves as a platform for academics, researchers, practitioners, and students to share ideas and empirical findings relevant to the dynamics of the business world. Its scope includes strategic management, finance, human resource management, marketing, entrepreneurship, and Islamic economics. The journal’s primary goal is to support the development of management and business sciences that excel both in theory and practice while remaining aligned with ethical and Sharia-based principles. With well-structured and research-based articles, the journal acts as an academic reference and a practical guide for sustainable business decision-making.